Consumers are becoming increasingly conscious of where their food comes from, whether they eat it at the dinner table or on a picnic blanket. To set their minds at ease, many people decide to join food cooperatives, which sell fresh food that’s locally made or grown.
Recently, one co-op wanted to spread the word in their community about healthy eating and the importance of supporting the local economy. They teamed up with a neighboring company that had recently implemented an employee health and wellness program, and distributed imprinted foodware to encourage the employees to bring healthy foods for their day-time meals. The co-op is located down the street from the company, and they encouraged their employees to shop at the co-op for fresh food before and after work.
One of the items employees received was the Salad/Snack Bowl Set which was decorated with the co-op’s logo. More than 275 bowls were distributed, and other decorated items were also given out as part of the campaign. The co-op’s distributor partner was able to tie the promotion to a specific health initiative, based on Affordable Care Act guidelines
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California-based Mission Viejo chose one of South Orange County’s finest golf courses to host the event, and used the Diablo Classic website and a variety of online and personal communication efforts to advertise it. The tourney featured a round of golf plus lunch, dinner and opportunities to win Diablo-branded promotional gifts via hole-in-one contests and other on-course events. Prizes included branded golfers’ gift-packs featuring shoe bags, divot fixers and tee pouches. Diablo-branded thank-you gifts were also given to golfers to encourage them to donate to the football team.
Tournament participants and donors enjoyed the promotional gifts, and the branding helped keep the Diablos in mind well after the football season ended. The tournament itself was a success as the effort exceeded expectations, raising more than enough money to cover the season’s football needs.
Are you looking to raise money for your school or sports team?
Make sure to use innovative techniques to connect prospects to a school’s offerings to boost school enrollment or raise funds for teams. The best methods to do this use promotional products and a strong partnership with your distributor who can show you great ways to incorporate branded items into your campaign.
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Advertising specialties remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising.
As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising. Plus, while all of these other forms of advertising are often passive, advertising specialties allow for much more active interaction, such as storing valuable information on a USB drive or carrying groceries or other items around town in a promotional bag.
Also, consider that when consumers receive advertising specialties, they are often the exact market segment the advertiser is trying to reach. Banks aren’t simply mailing out pens to consumers of all ages from all areas, whether or not they have a branch there. Rather, they are giving out the pens only to current or prospective customers in the geographic areas that they serve. This targeted approach to advertising is much more diffi cult, if not impossible, to achieve in other forms of mass market advertising.
More good news: The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.
Even more good news: Consider that the cost of producing a 30-second radio or television commercial is often out of reach for all but the biggest advertisers. Many would have their entire advertising budget eaten up before they even aired the commercial more than a few times. This isn’t true with advertising specialties. Companies from the smallest local businesses to the largest Fortune 100 companies have access to the best that the advertising specialty business has to offer.
Consider letting GS Promo Source (GSPS) help you manage your promotional/advertising campaign. We believe you will be pleasantly surprised by the cost effectiveness of our services and excellence of our work.
Want to take your teambuilding programs up a notch? Here are six unique programs along with sample destinations and promotional products to enhance your teambuilding experiences.
Go Underground: Groups can enjoy the spelunker experience by navigating through cave complexes using maps to reach designated destinations. In typical exploration sessions, each team member is assigned a role. Leaders are responsible for group well-being. Learning sessions promote communication skills and show how strategies can be improved as participants gain insights that can be integrated into work environments. Participants assist each other in unfamiliar situations that challenge comfort zones and bring cohesiveness into play to overcome fears. While the guides’ main roles are to ensure safety, they’re also on hand to interpret the cave’s natural history.
Promotional Gifts: logoed headlamps and flashlights, glow sticks, gloves and whistles.
Sample Destination: Moaning Cavern Park, Vallecito, CA, www.caverntours.com
Fly Through The Air: Flying trapeze teambuilding programs engender feelings of involvement and team spirit as your group reaches for the heights. Programs start with safety training before anyone sets foot on the trapeze. These activities produce aerial dynamics that bolster cooperation, efficiency and courage. The objective is to build team spirit and create new bonds to face the challenges of demanding business environments. Sessions usually rotate through challenge stations with increasing levels of difficulty and can be tailored to the groups’ time and budget.
Promotional Gifts: trapeze-shaped belt buckles, workout monitors, exercise clothes and headbands.
Sample Destination: Trapeze School New York, six U.S. locations, www.trapezeschool.com
Climb A Mountain: Rock climbing and rappelling programs are fantastic ways to create strong bonds and improve communication skills while setting and achieving goals. Courses teach the simplest forms of outdoor rock climbing and rappelling, emphasizing the skills of climbing knots, belaying, anchors and movement. These programs present teamwork as a natural solution to overcoming intense mental and physical challenges.
Promotional Gifts: carabineers, binoculars, climbing vests and hats.
Sample Destination: Fox Mountain Guides and Climbing School, multiple Southeast locations,
Race A Yacht: These waterborne regattas are designed for sailors and non-sailors alike and physical condition is never an issue; it’s about fostering teamwork through a desire to win. Team members begin by practicing crew positions and learn to work together as a cohesive team; skills that will later prove valuable in business environments. Rating systems allow for handicapping so that all boats are judged equal at the finish. There’s plenty of action, tacking upwind, rounding the marks and running downwind. Before returning to the dock for the awards celebration, each team will have the duration of the regatta to pleasure sail and explore the waterway.
Promotional Gifts: boat bags, compasses, binoculars and nautical jewelry.
Sample Destination: Schooner Woodwind, Annapolis, MD, www.schoonerwoodwind.com
Build A House: Your team will learn building skills that improve communications and develop cooperation and camaraderie through interacting with coworkers from all levels of your corporate hierarchy. These efforts work to build morale and team spirit and forge bonds by working toward a common goal. In addition, the program fees provided to Habitat For Humanity are fully tax deductible. Habitat For Humanity can also provide access to their branding so that your company logo can be combined with Habitat’s to use as a powerful marketing tool. Best of all, it’s for a great cause.
Promotional Gifts: tape measures, calculators, tool kits, gloves, T-shirts and hats.
Sample Destination: Contact Habitat For Humanity to locate programs www.habitat.org
Join A Cattle Drive: Your group will learn cowboy management techniques when you send them on a cattle drive. Most cattle ranches are located in areas of natural beauty that offer scenic cattle work accompanied by spectacular vistas, including pine forests, alpine meadows and mountain lakes. Your teambuilding group will learn the organizational skills required to trail cattle and move herds across water and up and down hills; skills that will come in handy when it’s time for your staff to round up new customers.
Promotional Gifts: Western gear including logoed cowboy hats, jewelry and belt buckles.
Sample Destination: The Hideout Lodge and Guest Ranch, Shell, WY, www.thehideout.com
GS Promo Source is proud to be a premier sponsor of The Land Rover Muddy Chef Challenge! It’s a four day event that combines challenging off-road driving with vintage and modern Land Rovers and vehicle based gourmet cooking! Hosted at historic Lime Rock Motorsports Park in Lakeville, CT.
Visit www.muddychef.com for more info!
This week we are working on our own project. GS Promo Source is a sponsor of The Land Rover Muddy Chef Challenge @ Lime Rock Motorsports Park. It’s a four day event that combines off-road driving and vehicle based gourmet cooking (think The Iron Chef meets The Great Race).
For the event, we are creating a variety of promotional products. Including hats, event decals, t-shirts, outdoors/fly fishing type shirts and drinkware.
First up – Hats. There are several styles of promotional hats. The most affordable hat is what you would expect as a giveaway. Usually, these are branded in a single location (usually an embroidery on the front of the cap) and that’s about it.
Photo: This is a cheap, giveaway hat. It looks cheap and feels cheap.
More upscale hats offer significantly more customizing. Let’s look at a sample.
Starting with the front of the hat is a high quality, embroidered logo. It’s expertly embroidered, colorful and large. The setup for digitizing the logo is free, and can be as many stitches as you want as long as it stays within the front two panels of the cap.
Custom embroidery across the back of the cap. GS Promo Source can also custom embroider not only the back of the cap, but the cap adjustment band.
Product quality, feel and branding are further enhances by side of the cap embroidery. Right side logo.
Left side logo.
Our caps can even have customized metal work on the cap buckle. For The Muddy Chef Challenge, our hats will display a sponsor logo. When you are branding and trying to stand out – these details make the difference.
These seem like lots of options, but it doesn’t end there. You can also get embroidery on the top and even underneath the visor, customized sandwich, customized embroidered or woven back strap, customized inside taping and even a label with YOUR brand/logo on it. With our custom caps you are only limited by your imagination.
PHOTO: We love the branding on GrayGear’s hats. Custom Tags.
PHOTO: Custom logo on cap adjustment strap and custom skull tag.
PHOTO: Custom logo tape and top button. This is the Ferrari of hats. Branding perfection!
We are very excited to be a sponsor of the Muddy Chef Challenge (www.muddychef.com). If you are an existing GS Promo Source customer and would like to join us at Lime Rock Park please contact Kristen or send an e-mail to firstname.lastname@example.org We would love to have our clients judge the food challenge, take a ride in a vintage Land Rover, and enjoy a tour of historic Lime Rock Motorsports Park!
Tel: (860) 664-0696 / Fax: (860) 664-0649
In December of 2013 Hackers stole more than 40 million credit card account numbers from Target. In 2007, Hackers stole more than 45 million credit card account numbers. Today, more and more Credit Cards contain a built in RFID Chip.
You might not know it, but you could have a credit or debit card that uses a tiny computer chip and a radio antenna to transmit account information from your card—even when you’re not shopping.
MasterCard uses “PayPass” to identify the cards. Chase bank coined the term “Blink.” Some contactless cards, which use a radio frequency identification, or RFID, chip, might simply have a symbol on the card consisting of four curved lines. An industry newsletter, The Nilson Report, says 35 million contactless chip cards are in circulation in the U.S.
The cards are touted as convenient, but they are also vulnerable to being skimmed without ever leaving your pocket. The information communicated from your card to a card reader can be enough to create a counterfeit card that can be successfully used to make an unauthorized purchase.
The expansion of RFID technology has created several new opportunities for both promotion and protection.
In the promotion arena, many consumers are being confronted with the realities of electronic-pick-pocketing as they are given credit and debit cards with RFID chips. News outlet after news outlet tells the story of how “wireless” pick-pocketing of unprotected credit and debit cards can leave consumers feeling helpless.
You can assist in this effort and build a solid brand bonus by providing protective RFID Sleeves for Credit and Debit Cards.
RFID Sleeves are an inexpensive way to protect your customers and prospects. Place brand information or even promotional text on the sleeves. Cards with RFID embedded chips are placed in the protective sleeves and tucked away in the wallet. Then your brand gets promotional announcements each time the card is pulled from the wallet for use.
If your offices and facilities are protected using a tap and go card at the door, then much like the consumer card, this convenient access card can be wirelessly cloned and the bad guys don′t even have to break in. They just wait for an appropriate time and walk right in with their cloned card.
What could possibly be on their mind?
Tel: (860) 664-0696 / Fax: (860) 664-0649
The Clear Bag! Recent changes in security at airports and at sporting events make Clear Bags excellent gifts for your corporate customers, staff or clients. Check out this NFL video explaining the new bag guidelines (click photo below).
At GS Promo Source, we offer a wide variety of customized Clear Bags. All can be printed in full color. Contact our product specialists today to learn more. These bags start at under $3.00!
Clients have called me on many occasions looking for closeout DEALS on promotional products and apparel. Closeout promotional items are usually offered at a discount (and sometimes a DEEP discount), which can be very exciting to someone on budget. Once in a while we get LUCKY, but unfortunately closeouts usually don’t work out for several reasons:
If you want some new, creative, functional, cutting edge and affordably-priced ideas – Call us today at 860-304-2899.
That’s a great question. There are many different items I give out to ladies depending on the situation, but my absolute FAVORITE for COLD SALES CALLS is a full-color emery board business card. I always hand the female “gatekeeper” one or two (for her and any female marketing reps) along with a regular paper business card. It is a fantastic conversation starter because as soon as they feel the texture of it they start talking!
PHOTO: Sample Emery Board – full color imprint
Business card shaped emery boards are very inexpensive (close to the same price as a regular business card), and REALLY ladies – who’s going to throw away a nail file — I’m ALWAYS looking for one!
I have also given these to HR administrators, CPA’s, insurance companies, mortgage originators, real estate agents, non-profit groups, etc. I usually enclose them into thank you notes or invoices as well (no, they don’t raise the postage rates), even if a man opens it his interest is usually piqued, and most of the time, he passes it on.
Think about adding these full-color emery board business cards to your next promotional campaign – just think, not only will they keep your “business card” on hand – they will be eternally grateful to you because you saved their nail.