ASK KRISTEN / closeout promotional products?

What are your thoughts on closeouts?

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Clients have called me on many occasions looking for closeout DEALS on promotional products and apparel. Closeout promotional items are usually offered at a discount (and sometimes a DEEP discount), which can be very exciting to someone on budget. Once in a while we get LUCKY, but unfortunately closeouts usually don’t work out for several reasons:

  1. Many items go into closeout because they are “old hat” or just unpopular. Even at a discount these items will most likely NOT appeal to your customer long term if at all.
  2. Some items are discontinued due to product flaws, or they have improved the initial product. These items look and sound great, but they may not function properly or as well as the new version.
  3. Some companies stop offering certain items because their inventory is very low and they have decided not to reorder. Often, by the time you find these closeouts they are already sold out, which can be very disappointing.
  4. When it comes to “children’s” items, meant for children under 12, many items go on closeout because due to new laws they are no longer deemed safe for children. These are never a good idea because if they get into the hands of children under 12 AND have your name on them AND a child gets injured you and your company could be liable.

If you want some new, creative, functional, cutting edge and affordably-priced ideas – Call us today at 860-304-2899.

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Kristen Larcom Feeney | GS Promo Source, LLC |Direct: 860.304.2899 | Email:info@gspromosource.com | Web: www.gsPromoSource.com

 

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ASK KRISTEN– what is your favorite promo for female customers?

What is your favorite promotional product for female customers and prospects?

That’s a great question. There are many different items I give out to ladies depending on the situation, but my absolute FAVORITE for COLD SALES CALLS is a full-color emery board business card. I always hand the female “gatekeeper” one or two (for her and any female marketing reps) along with a regular paper business card. It is a fantastic conversation starter because as soon as they feel the texture of it they start talking!

PHOTO: Sample Emery Board – full color imprint

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Business card shaped emery boards are very inexpensive (close to the same price as a regular business card), and  REALLY ladies – who’s going to throw away a nail file — I’m ALWAYS looking for one!

I have also given these to HR administrators, CPA’s, insurance companies, mortgage originators, real estate agents, non-profit groups, etc. I usually enclose them into thank you notes or invoices as well (no, they don’t raise the postage rates), even if a man opens it his interest is usually piqued, and most of the time, he passes it on.

Think about adding these full-color emery board business cards to your next promotional campaign – just think, not only will they keep your “business card” on hand – they will be eternally grateful to you because you saved their nail.

Kristen Larcom Feeney | GS Promo Source, LLC |Direct: 860.304.2899 | Email: info@gspromosource.com | Web: www.gsPromoSource.com

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