Promos help local farm markets attract customers

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EAT YOUR GREENS

 November, 2015
GSPS (GS Promo Source) news and information you can use!  Follow us as we bring you new promotional products and ideas.  Our GSPS blogsite is updated several times a month.  For fast moving products visit www.gspromosource.com

Consumers are becoming increasingly conscious of where their food comes from, whether they eat it at the dinner table or on a picnic blanket. To set their minds at ease, many people decide to join food cooperatives, which sell fresh food that’s locally made or grown.

Recently, one co-op wanted to spread the word in their community about healthy eating and the importance of supporting the local economy. They teamed up with a neighboring company that had recently implemented an employee health and wellness program, and distributed imprinted foodware to encourage the employees to bring healthy foods for their day-time meals. The co-op is located down the street from the company, and they encouraged their employees to shop at the co-op for fresh food before and after work.

One of the items employees received was the Salad/Snack Bowl Set which was decorated with the co-op’s logo. More than 275 bowls were distributed, and other decorated items were also given out as part of the campaign. The co-op’s distributor partner was able to tie the promotion to a specific health initiative, based on Affordable Care Act guidelines

Call today! 860-304-2899 or visit our website – www.gspromosource.com

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FOOTBALL TEAM SCORES EQUIPMENT THROUGH GOLF

Mission Viejo High School’s Diablo football team needed to raise money for new training and safety equipment and facilities, and they had a small timeframe to work with. Traditional fundraising efforts taking weeks or months weren’t the answer. The solution was to pump up the previous year’s fundraiser – the high school’s annual Diablo Classic Golf Tournament.

 

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California-based Mission Viejo chose one of South Orange County’s finest golf courses to host the event, and used the Diablo Classic website and a variety of online and personal communication efforts to advertise it. The tourney featured a round of golf plus lunch, dinner and opportunities to win Diablo-branded promotional gifts via hole-in-one contests and other on-course events. Prizes included branded golfers’ gift-packs featuring shoe bags, divot fixers and tee pouches. Diablo-branded thank-you gifts were also given to golfers to encourage them to donate to the football team.

Tournament participants and donors enjoyed the promotional gifts, and the branding helped keep the Diablos in mind well after the football season ended. The tournament itself was a success as the effort exceeded expectations, raising more than enough money to cover the season’s football needs.

Are you looking to raise money for your school or sports team?

Make sure to use innovative techniques to connect prospects to a school’s offerings to boost school enrollment or raise funds for teams. The best methods to do this use promotional products and a strong partnership with your distributor who can show you great ways to incorporate branded items into your campaign.

Click or call us today for more info!

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Tel: 860-304-2899

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ASK KRISTEN ~ COST-EFFECTIVENESS OF PROMOTIONAL PRODUCTS

Advertising specialties remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising.

As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising. Plus, while all of these other forms of advertising are often passive, advertising specialties allow for much more active interaction, such as storing valuable information on a USB drive or carrying groceries or other items around town in a promotional bag.

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Also, consider that when consumers receive advertising specialties, they are often the exact market segment the advertiser is trying to reach. Banks aren’t simply mailing out pens to consumers of all ages from all areas, whether or not they have a branch there. Rather, they are giving out the pens only to current or prospective customers in the geographic areas that they serve. This targeted approach to advertising is much more diffi cult, if not impossible, to achieve in other forms of mass market advertising.

More good news: The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.

Even more good news: Consider that the cost of producing a 30-second radio or television commercial is often out of reach for all but the biggest advertisers. Many would have their entire advertising budget eaten up before they even aired the commercial more than a few times. This isn’t true with advertising specialties. Companies from the smallest local businesses to the largest Fortune 100 companies have access to the best that the advertising specialty business has to offer.

Consider letting GS Promo Source (GSPS) help you manage your promotional/advertising campaign.  We believe you will be pleasantly surprised by the cost effectiveness of our services and excellence of our work.

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ASK KRISTEN ~ Unique Team Building Programs

UNIQUE TEAM BUILDING PROGRAMS

Want to take your teambuilding programs up a notch? Here are six unique programs along with sample destinations and promotional products to enhance your teambuilding experiences.

Go Underground: Groups can enjoy the spelunker experience by navigating through cave complexes using maps to reach designated destinations. In typical exploration sessions, each team member is assigned a role. Leaders are responsible for group well-being. Learning sessions promote communication skills and show how strategies can be improved as participants gain insights that can be integrated into work environments. Participants assist each other in unfamiliar situations that challenge comfort zones and bring cohesiveness into play to overcome fears. While the guides’ main roles are to ensure safety, they’re also on hand to interpret the cave’s natural history.

Promotional Gifts: logoed headlamps and flashlights, glow sticks, gloves and whistles.

Sample Destination: Moaning Cavern Park, Vallecito, CA, www.caverntours.com

Fly Through The Air: Flying trapeze teambuilding programs engender feelings of involvement and team spirit as your group reaches for the heights. Programs start with safety training before anyone sets foot on the trapeze. These activities produce aerial dynamics that bolster cooperation, efficiency and courage. The objective is to build team spirit and create new bonds to face the challenges of demanding business environments. Sessions usually rotate through challenge stations with increasing levels of difficulty and can be tailored to the groups’ time and budget.

Promotional Gifts: trapeze-shaped belt buckles, workout monitors, exercise clothes and headbands.

Sample Destination: Trapeze School New York, six U.S. locations, www.trapezeschool.com

 

Climb A Mountain: Rock climbing and rappelling programs are fantastic ways to create strong bonds and improve communication skills while setting and achieving goals. Courses teach the simplest forms of outdoor rock climbing and rappelling, emphasizing the skills of climbing knots, belaying, anchors and movement. These programs present teamwork as a natural solution to overcoming intense mental and physical challenges.

Promotional Gifts: carabineers, binoculars, climbing vests and hats.

Sample Destination: Fox Mountain Guides and Climbing School, multiple Southeast locations,
www.foxmountainguides.com

Race A Yacht: These waterborne regattas are designed for sailors and non-sailors alike and physical condition is never an issue; it’s about fostering teamwork through a desire to win. Team members begin by practicing crew positions and learn to work together as a cohesive team; skills that will later prove valuable in business environments. Rating systems allow for handicapping so that all boats are judged equal at the finish. There’s plenty of action, tacking upwind, rounding the marks and running downwind. Before returning to the dock for the awards celebration, each team will have the duration of the regatta to pleasure sail and explore the waterway.

Promotional Gifts: boat bags, compasses, binoculars and nautical jewelry.

Sample Destination: Schooner Woodwind, Annapolis, MD, www.schoonerwoodwind.com

 

Build A House: Your team will learn building skills that improve communications and develop cooperation and camaraderie through interacting with coworkers from all levels of your corporate hierarchy. These efforts work to build morale and team spirit and forge bonds by working toward a common goal. In addition, the program fees provided to Habitat For Humanity are fully tax deductible. Habitat For Humanity can also provide access to their branding so that your company logo can be combined with Habitat’s to use as a powerful marketing tool. Best of all, it’s for a great cause.

Promotional Gifts: tape measures, calculators, tool kits, gloves, T-shirts and hats.

Sample Destination: Contact Habitat For Humanity to locate programs www.habitat.org

Join A Cattle Drive: Your group will learn cowboy management techniques when you send them on a cattle drive. Most cattle ranches are located in areas of natural beauty that offer scenic cattle work accompanied by spectacular vistas, including pine forests, alpine meadows and mountain lakes. Your teambuilding group will learn the organizational skills required to trail cattle and move herds across water and up and down hills; skills that will come in handy when it’s time for your staff to round up new customers.

Promotional Gifts: Western gear including logoed cowboy hats, jewelry and belt buckles.

Sample Destination: The Hideout Lodge and Guest Ranch, Shell, WY, www.thehideout.com

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Go Green with these great promotional products from GSPS

 

Go GREEN with GS Promo Source and these great products!

 

Taking the time to use environmentally friendly promotional products brings green to your next promotion.  Saving the planet by selecting eco friendly items.  We offer a variety of green products that are great go green promotional items for your customers. By Promoting  cleaner and healthier world we are sending a message about conservation. We can make our footprint smaller.  GSPS offers everyday low prices to help make go green promotional items affordable. We have a large selection on everything you need to go green at home, work or at the office. Many of the go green promotional products reduce waste and save energy. We utilize the newest high impact business solutions to assist you in purchasing the best green supplies, pet products, non toxic, green home products and more.

Our clients are experiencing the ease and efficiency of using green products with the added benefit of supporting a new focus on responsible earth friendly practices.  We all can help with any go green promotion, eco-friendly, recycled products, products made from corn that are safe. Please browse our collection of environmentally friendly products that includes most items we use today from apparel to tote bags.We all can make a difference a little conserving at a time. Promotional Earth Friendly items benefits us all making our efforts of being aware of the world we live. Use eco friendly promotional items for your next giveaway. Our Eco friendly promotional items features biodegradable products, corn plastic, earth conserving products, eco-friendly candles, eco friendly drinkware, energy saving products, environmentally friendly pens, products made form recycled material, organic products, recycling awareness, solar powered products. So if you are searching for the perfect environmentally friendly promotional solution, we can help.

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Great promotional ideas! – Fall/Winter 2014 Newsletter

GSPS-Fall-Winter-2014

ITS NO MYSTERY: PROMO PRODUCTS PUMP-UP SALES

Mysteryland, the longest running electronic dance music (EDM) festival in the world, made its U.S. debut over the Memorial Day weekend at the iconic Woodstock grounds in Bethel Woods, NY, by telling attendees to “take a trip down the rabbit hole.” Unlike the original Woodstock concert, attendance was strictly enforced and limited to 20,000, with ticket prices starting at $179, and VIP passes going for $299. According to The Wall Street Journal’s Market Watch, the EDM market is estimated to be close to $20 billion and is growing by over 10% every year.

ID&T, the festival powerhouse behind Mysteryland, hosted top acts like Kaskade, Dillon Francis, Moby, Steve Aoki, Nervo, Showtek and Fedde Le Grand on the main stage. The Boat Stage, which catered to bass-hungry fans, featured Zomboy, Flosstradamus, Big Gigantic and Bro Safari. “Sunday School,” a mini festival within Mysteryland, offered three stages of the sounds of techno, tech-house and vinyl-only DJs. Hardstyle fans could throw their bodies to Coone, Noisecontrollers and Brennan Heart in the Q-Dance tent. If fans needed time to rest their feet (and ears), they could venture to the “Healing Garden” for yoga, meditation or aromatherapy. Among this eclectic mix of music, dance and art, there was also an abundance of fun branded promotional products.

One of the main sponsors of Mysteryland USA was Rekorderlig Cider from Sweden. Friendly Rekorderlig vendors decked out in red logoed polos happily offered free samples of their Strawberry-Lime, Berry or Pear flavored hard cider. They also gave soaked dancers Rekorderlig branded ponchos for the intermittent downpours throughout that Saturday afternoon. One of the promoters explained that the plastic pouch the ponchos came in could act as a waterproof case for cell phones.

A popular meeting place for separated friends was the prominent Rekorderlig hot-air balloon. One of the perks to visiting the hard cider vendor was the chance to win a balloon ride over the lush fields where, 45 years earlier, concertgoers danced to Hendrix, Santana, Joplin and other top acts.

On the trail to the main stage, attendees were greeted by another Rekorderlig booth that sold garland crowns for $20. Many of the female guests got in touch with their inner flower child and chose from a variety of colorful blossoms to be custom-fit around their heads, staying true to the Rekorderlig slogan, “Beautifully Swedish.”

Aside from Rekorderlig, there was a plethora of Mysteryland merchandise, which featured the Mysteryland and/or Woodstock ’69 logos on apparel, hats and headbands. Rookie campers were also able to buy blankets, sleeping bags and other outdoor necessities. Mysteryland offered “Holy Ground” campers their own camping survival kit, with a two-person tent, airbed and sleeping bags. Festival-goers were able to purchase unique meals and snacks from Smorgasburg Food Fest. Smorgasburg is a food market held every Saturday in the hipster Brooklyn town of Williamsburg, who partnered with Mysteryland to offer organic, vegan and other food options.

Mysteryland was one of the first “cashless” U.S. music festivals. Attendees were able to put money onto their logoed wristbands either online or at stations throughout the festival grounds. Their credit changed into “birdie bucks” to pay for food, beverages, merchandise or showers throughout the weekend. The leftover money was then refunded back onto the provided credit card. The birdie bucks wristbands allowed for quicker service in the long lines for showers and food.

 

With the help of sponsors such as Rekorderlig and many others, Mysteryland was able to successfully offer a mecca for fans of all EDM genres to come together to explore and dance in the historical grounds that inspired a revolution of music, fashion and a state of mind back in 1969. And with logoed keepsakes, the memories from Mysteryland are guaranteed to live on.

The Land Rover Muddy Chef Challenge – We are a proud sponsor!

GS Promo Source is proud to be a premier sponsor of The Land Rover Muddy Chef Challenge!  It’s a four day event that combines challenging off-road driving with vintage and modern Land Rovers and vehicle based gourmet cooking!  Hosted at historic Lime Rock Motorsports Park in Lakeville, CT.

Visit www.muddychef.com for more info!

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ASK KRISTEN / closeout promotional products?

What are your thoughts on closeouts?

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Clients have called me on many occasions looking for closeout DEALS on promotional products and apparel. Closeout promotional items are usually offered at a discount (and sometimes a DEEP discount), which can be very exciting to someone on budget. Once in a while we get LUCKY, but unfortunately closeouts usually don’t work out for several reasons:

  1. Many items go into closeout because they are “old hat” or just unpopular. Even at a discount these items will most likely NOT appeal to your customer long term if at all.
  2. Some items are discontinued due to product flaws, or they have improved the initial product. These items look and sound great, but they may not function properly or as well as the new version.
  3. Some companies stop offering certain items because their inventory is very low and they have decided not to reorder. Often, by the time you find these closeouts they are already sold out, which can be very disappointing.
  4. When it comes to “children’s” items, meant for children under 12, many items go on closeout because due to new laws they are no longer deemed safe for children. These are never a good idea because if they get into the hands of children under 12 AND have your name on them AND a child gets injured you and your company could be liable.

If you want some new, creative, functional, cutting edge and affordably-priced ideas – Call us today at 860-304-2899.

Like us on Facebook or follow our blog and we’ll give you a FREE setup on your first order.

Kristen Larcom Feeney | GS Promo Source, LLC |Direct: 860.304.2899 | Email:info@gspromosource.com | Web: www.gsPromoSource.com

 

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ASK KRISTEN / top 10 promo product searches

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What are the top ten promotional product searches?  

The top 10 searches in August 2013 were…what do you like about these products?

1.       Pen – Everyone is always “looking” for a pen.  The average pen has 8 users. What a great way to brand your company without breaking your budget. Many new pens incorporate a stylus on the end for use with your smart phone or touch screen computer!

promotional pens from GS Promo Source

Promotional pens from www.gspromosource.com

2.       Stylus – it seems as though everyone has a smart phone or tablet nowadays. A stylus makes these devise easier to use if you have long fingernails and the soft rubber tip eliminates fingerprints and smudges from your device(s).

3.       Water bottle – these are a great opportunity to keep your name in front of your clients as so many people drink water or other cold beverages throughout their day either while working at their desk, running errands or exercising.

4.       Lanyards – these are a terrific way to keep your name in front of clients as many people use them to keep their keys or ID cards handy.

Promotional Lanyards

5.       Tote – When evaluated by impressions, a tote bag is the most productive imprinted product available. During its average 7 month lifespan an average tote bag will expose your logo to 7224 people.  That makes tote bags 2.4 times more productive than the next highest producer of impressions – caps and headgear.

6.       Tumbler – The one thing that is always on my desk is my double-wall tumbler.  I love it because it has a HUGE imprint area and it is one of those items that spends all week on your client’s desk or countertop.

7.       Golf – Millions of Americans play golf each year. Many do so for business meetings and corporate tournaments. This makes golf promotions an idea giveaway for you, especially if you, yourself enjoy golfing.

8.       Football – No matter how you slice it, people are just crazy about football. Whether it is a freezer mug to keep your clients’ drinks cold during the big game, football themed sportswear or even magnetic schedules for your local high school or professional football team – these promotions will be a hit with your existing or potential clients.

9.       Umbrella – Umbrellas make a great promotional item/corporate gift for anyone. What better way to let your client know that you’ll be there when you need them than giving them a promotional umbrella.

10.   Backpack – Millions of kids went back to school at the end of August last year, making a backpack an ideal giveaway or re-sellable item for many types of companies that would like to make an impression of those people or their parents. A backpack that protects your computer is also a great giveaway or incentive for anyone that owns a laptop or tablet.

Interested in some great ideas for September?

Then give us a call today at 860-304-2899.

 

Kristen Larcom Feeney | GS Promo Source, LLC |Direct: 860.304.2899 | Emailklf :info@gspromosource.com | Web: www.gsPromoSource.com