In December of 2013 Hackers stole more than 40 million credit card account numbers from Target. In 2007, Hackers stole more than 45 million credit card account numbers. Today, more and more Credit Cards contain a built in RFID Chip.
Check your wallet:
You might not know it, but you could have a credit or debit card that uses a tiny computer chip and a radio antenna to transmit account information from your card—even when you’re not shopping.
MasterCard uses “PayPass” to identify the cards. Chase bank coined the term “Blink.” Some contactless cards, which use a radio frequency identification, or RFID, chip, might simply have a symbol on the card consisting of four curved lines. An industry newsletter, The Nilson Report, says 35 million contactless chip cards are in circulation in the U.S.
The cards are touted as convenient, but they are also vulnerable to being skimmed without ever leaving your pocket. The information communicated from your card to a card reader can be enough to create a counterfeit card that can be successfully used to make an unauthorized purchase.
Protect Your Assets:
The expansion of RFID technology has created several new opportunities for both promotion and protection.
Promotion and Branding:
In the promotion arena, many consumers are being confronted with the realities of electronic-pick-pocketing as they are given credit and debit cards with RFID chips. News outlet after news outlet tells the story of how “wireless” pick-pocketing of unprotected credit and debit cards can leave consumers feeling helpless.
You can assist in this effort and build a solid brand bonus by providing protective RFID Sleeves for Credit and Debit Cards.
RFID Sleeves are an inexpensive way to protect your customers and prospects. Place brand information or even promotional text on the sleeves. Cards with RFID embedded chips are placed in the protective sleeves and tucked away in the wallet. Then your brand gets promotional announcements each time the card is pulled from the wallet for use.
Protection of Business and Corporate Assets:
If your offices and facilities are protected using a tap and go card at the door, then much like the consumer card, this convenient access card can be wirelessly cloned and the bad guys don′t even have to break in. They just wait for an appropriate time and walk right in with their cloned card.
What could possibly be on their mind?
- Theft of supplies or inventories
- Industrial espionage like placement of listening devices; taking of trade secrets or theft of competitive plans. Cell phone cameras are easy visual recorders.
- Employee conflict
RFID Sleeves from GS Promo Source are an excellent way to secure and brand your organization.
Tel: (860) 664-0696 / Fax: (860) 664-0649