ASK KRISTEN ~ COST-EFFECTIVENESS OF PROMOTIONAL PRODUCTS

Advertising specialties remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising.

As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising. Plus, while all of these other forms of advertising are often passive, advertising specialties allow for much more active interaction, such as storing valuable information on a USB drive or carrying groceries or other items around town in a promotional bag.

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Also, consider that when consumers receive advertising specialties, they are often the exact market segment the advertiser is trying to reach. Banks aren’t simply mailing out pens to consumers of all ages from all areas, whether or not they have a branch there. Rather, they are giving out the pens only to current or prospective customers in the geographic areas that they serve. This targeted approach to advertising is much more diffi cult, if not impossible, to achieve in other forms of mass market advertising.

More good news: The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.

Even more good news: Consider that the cost of producing a 30-second radio or television commercial is often out of reach for all but the biggest advertisers. Many would have their entire advertising budget eaten up before they even aired the commercial more than a few times. This isn’t true with advertising specialties. Companies from the smallest local businesses to the largest Fortune 100 companies have access to the best that the advertising specialty business has to offer.

Consider letting GS Promo Source (GSPS) help you manage your promotional/advertising campaign.  We believe you will be pleasantly surprised by the cost effectiveness of our services and excellence of our work.

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Promotional USB Drives @ GREAT PRICES!

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 USB flash drive keychain

Give them the power of the swivel with these unique USB swivel flash drives.
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Build your own drive by choosing body and swing colors. Each includes a keychain as well as free setup and measure 3 1/8” x 5/8” Add your brand in laser engraved or pad print imprinting for an effective promotional tool that they’re sure to appreciate. Due to memory chip market fluctuations please contact factory when placing order.
Call our dedicated team of promotional product experts today!  We don’t just sell you promo products, we solve your problems and are the idea specialists!  GSPS or GS Promo Source is your one stop shop for everything in the world of promotional items.

The Land Rover Muddy Chef Challenge – We are a proud sponsor!

GS Promo Source is proud to be a premier sponsor of The Land Rover Muddy Chef Challenge!  It’s a four day event that combines challenging off-road driving with vintage and modern Land Rovers and vehicle based gourmet cooking!  Hosted at historic Lime Rock Motorsports Park in Lakeville, CT.

Visit www.muddychef.com for more info!

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