ASK KRISTEN ~ COST-EFFECTIVENESS OF PROMOTIONAL PRODUCTS

Advertising specialties remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising.

As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising. Plus, while all of these other forms of advertising are often passive, advertising specialties allow for much more active interaction, such as storing valuable information on a USB drive or carrying groceries or other items around town in a promotional bag.

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Also, consider that when consumers receive advertising specialties, they are often the exact market segment the advertiser is trying to reach. Banks aren’t simply mailing out pens to consumers of all ages from all areas, whether or not they have a branch there. Rather, they are giving out the pens only to current or prospective customers in the geographic areas that they serve. This targeted approach to advertising is much more diffi cult, if not impossible, to achieve in other forms of mass market advertising.

More good news: The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.

Even more good news: Consider that the cost of producing a 30-second radio or television commercial is often out of reach for all but the biggest advertisers. Many would have their entire advertising budget eaten up before they even aired the commercial more than a few times. This isn’t true with advertising specialties. Companies from the smallest local businesses to the largest Fortune 100 companies have access to the best that the advertising specialty business has to offer.

Consider letting GS Promo Source (GSPS) help you manage your promotional/advertising campaign.  We believe you will be pleasantly surprised by the cost effectiveness of our services and excellence of our work.

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Great promotional ideas! – Fall/Winter 2014 Newsletter

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ASK KRISTEN / what is your favorite promotional product and why?

Wow! That is a tough one, but I would have to say lip Balm. Why lip balm?

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  • Because everyone carries a lip balm in their pocket or purse and uses it multiple times throughout the day giving your company maximum exposure.
  • Lip balm is great for any season. – Our lip balm has SPF 15 offering your lips protection on a hot sunny day and natural ingredients like Vitamin E and Aloe Vera help to soothe and protect your lips from the cold and wind.
  • Our lip balm offers a generous, full-color digital imprint area and comes in 18 amazing flavors (my favorite is apple). If you get 2,500 or more you can even get a custom flavor.
  • And, lip balm is AFFORDABLE, costing as low as $0.63 each plus setup and shipping.

Lip Balm is great for any market, but here are some ideas for you to get started:

  • Dentists
  • Dermatologists
  • Outdoor Festivals
  • Doctors
  • Liquor/Alcohol
  • Golf Outings/Clubhouses
  • Banks
  • Store Openings
  • Tradeshows
  • Chiropractors
  • Spas & Salons
  • Boat Shows
  • Ski Resorts
  • Runs & Races
  • Fundraisers
  • Real Estate Agents
  • College Recruiting
  • Weddings
  • Hospitals
  • Insurance Agents
  • Fairs

Did you know that if you order lip balm today you could have it in as little as a week?

Kristen Larcom Feeney | GS Promo Source, LLC |Direct: 860.304.2899 | Email: info@gspromosource.com | Web: www.gsPromoSource.com

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ASK KRISTEN– what is your favorite promo for female customers?

What is your favorite promotional product for female customers and prospects?

That’s a great question. There are many different items I give out to ladies depending on the situation, but my absolute FAVORITE for COLD SALES CALLS is a full-color emery board business card. I always hand the female “gatekeeper” one or two (for her and any female marketing reps) along with a regular paper business card. It is a fantastic conversation starter because as soon as they feel the texture of it they start talking!

PHOTO: Sample Emery Board – full color imprint

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Business card shaped emery boards are very inexpensive (close to the same price as a regular business card), and  REALLY ladies – who’s going to throw away a nail file — I’m ALWAYS looking for one!

I have also given these to HR administrators, CPA’s, insurance companies, mortgage originators, real estate agents, non-profit groups, etc. I usually enclose them into thank you notes or invoices as well (no, they don’t raise the postage rates), even if a man opens it his interest is usually piqued, and most of the time, he passes it on.

Think about adding these full-color emery board business cards to your next promotional campaign – just think, not only will they keep your “business card” on hand – they will be eternally grateful to you because you saved their nail.

Kristen Larcom Feeney | GS Promo Source, LLC |Direct: 860.304.2899 | Email: info@gspromosource.com | Web: www.gsPromoSource.com

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ASK KRISTEN / what makes a good pen?

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What key things should buyers look for in a promotional pen?

It is always great to promote your company with a quality brand pen (i.e. Bic, Sharpie, Paper Mate, and even Parker or Waterman if your budget provides for that type of expenditure), but I have to say WRITE OUT!!  Write out is how long your pen will write until you run out of ink. Usually when it is a less expensive or low end pen the write out is minimal and it dries up quickly, along with its ability to continue promoting your business. An average pen write out is approximately 0.60 miles, BUT the Bic Clic Stic has a 1.2 MILE write out, coupled with multiple ink color choices, versatility (many different barrel and trim choices), AND even choice of a fine of medium point tip. An average promotional pen has 8 different users. The longer your write out, the longer your pen will be around to spread the word re your terrific company and the products and services you offer.

Why is value shopping not a good idea when buying pens?

When you go value shopping all you are doing is finding someone that is treating you as a single-transaction client. They just want your money and quite frankly are not interested in the results achieved (either positive or negative) from your promotional pen investment. Someone who has cut their margin to a bare minimum is not interested in finding out 1. What you need to accomplish, 2. What color your pen or imprint should be for maximum impact, or 3. How long your pens will last – – they are interested in spending as little time with you as possible. This makes their helping you to accomplish any goals or come up with actual products that could be better for you impossible.

What brands do you like and why?

That’s a tough question, and quite frankly it really depends on how you plan to use your pens. So, here goes…

Human Resources – To recruit the best new employees or to reward an existing employee for undertaking a rigorous training course or continually going above and beyond their duties or quotas I prefer Parker or Waterman Writing Instruments – a very high-quality valuable pen that can be ordered at low quantities and is refillable. This high-end reward will be kept and appreciated my your employee for years to come and remind them of how much you appreciate them going that extra-mile for you every day.

Referral thank you gifts – I like to hand out an engraved pen and debossed padfolio thanking them for helping me “write more business”. I usually these very nice yet affordable pen/padfolio sets from Leeds which is my go-to source for business gifts.

IT – when trying to reach IT based professionals, end-users I like pens with a built in flash drive or stylus. For trade shows I usually use the Bullet stylus pen (less than 0.50 each). For valued client thank you gifts or new-hires I usually get a higher end piece from Leeds as well.

Contractors, Golfers Teachers, or pretty much anybody – I LOVE Sharpies. They are made in the USA, have a 5-year shelf life if the cap is on, are highly customizable and are great for sporting events and tournaments for signing autographs or marking golf balls.

Real Estate/Mortgage – I LOVE BIC!! It has a long write-out, a HUGE imprint area, a strong brand identity and unbelievable versatility — mix and match barrel and trim colors coupled with up to a 4-color imprint makes this a great choice every time. They are low cost, but high-quality and are the perfect pen to roam around for a VERY long time with your name and brand message!

Of course, there are also some terrific generic pens out there as well. If you have an event, tradeshow or anything else coming up, just give me a call and I’ll help you find the very best pen for your needs while helping you remain within your budget.

Call Kristen or any of our promotional product experts at:

860.664.0696

or via e-mail at info@gspromosource.com