What is your favorite promotional product for female customers and prospects?
That’s a great question. There are many different items I give out to ladies depending on the situation, but my absolute FAVORITE for COLD SALES CALLS is a full-color emery board business card. I always hand the female “gatekeeper” one or two (for her and any female marketing reps) along with a regular paper business card. It is a fantastic conversation starter because as soon as they feel the texture of it they start talking!
PHOTO: Sample Emery Board – full color imprint
Business card shaped emery boards are very inexpensive (close to the same price as a regular business card), and REALLY ladies – who’s going to throw away a nail file — I’m ALWAYS looking for one!
I have also given these to HR administrators, CPA’s, insurance companies, mortgage originators, real estate agents, non-profit groups, etc. I usually enclose them into thank you notes or invoices as well (no, they don’t raise the postage rates), even if a man opens it his interest is usually piqued, and most of the time, he passes it on.
Think about adding these full-color emery board business cards to your next promotional campaign – just think, not only will they keep your “business card” on hand – they will be eternally grateful to you because you saved their nail.