The Paideia School uses promos for charity

T-SHIRTS HIGHLIGHT FUNDRAISER

 It was a sea of white in late May for the Yonkers, NY-based Paideia School 15 annual charity event – a 1.5-mile walk followed by a spring carnival. With more than 500 elementary school students – and quite a few parents – decked out in crisp white T-shirts, the day-long event was designed to raise money to benefit the Ronald McDonald House. And that it did, in spades.

From sales of T-shirts, food and tickets to carnival games spread across the school’s playground following the walk – as well as donations and sponsorships of students for the walk – the school raised nearly $16,000 for its chosen charity of the year.

“It was really a great day that brought out the best in our school and in our community,” said Michael Shapiro, principal of Paideia School 15. “The purpose of the shirts was to demonstrate unity for the entire learning community.”

In fact, for some of the students the T-shirts even became a yearbook of sorts, as they had their friends sign the fronts, backs and sleeves. It was all-over imprinting at its most basic. The T-shirts also served a purpose to raise money, as the school sold about 100 additional shirts at $12-$15 apiece (advance sales got a discount) for a total of more than $1,000. Plus, the school gave its teachers and staff red shirts with the same imprints to help them stand out during the event.

“The fundraising aspect of the event really went great, and the T-shirts certainly helped to give the whole thing a celebratory feel,” Shapiro said. “Our impression of everything was very positive. It was a continuation of creating a culture based on the importance of civics and responsibilities.”

For more information about marketing your school or business contact the promotional experts at GSPS (GS Promo Source).  Your one stop shop for all things promotional.  The best prices, the best service and the best people!

klf

yohe

FANS FLOCK TO BALTIMORE ORIOLES’ PROMOTIONS

When the Baltimore Orioles released their 2014 promotion schedule for its 60th anniversary season, they noted it was one of the ball club’s “most robust promotional calendars in club history, filled with many new items, as well as several returning fan favorites” slated for giveaways throughout the season.  It can’t just be coincidence that the team finished first in the America League East Division, claiming their first division championship since 1997.

“Apparel is an extremely popular giveaway, not just in Baltimore, but throughout Major League Baseball,” says Greg Bader, Orioles’ vice president of marketing and communications. He says that T-shirts, caps and other apparel have a high value for fans, as they can get multiple uses out of the giveaway items.  GSPS (GS Promo Source) has thousands of promotional items on it’s website at www.gspromosource.com

“Additionally, it’s good for a brand to provide apparel for fans to wear throughout the marketplace as it helps promote the brand image and identity,” he adds. Indeed, Oriole-branded apparel was distributed at 15 of the 24 home games, when merchandise was given to fans during its anniversary season.

The Orioles’ promotional schedule in 2014 featured six separate T-shirts that were provided to all fans in attendance. “We even allowed our fans to choose their sizes (medium or XL) for the first time in club history,” Bader points out.

There were six hat giveaways this year, including the Orioles’ classic floppy hat (similar to Gilligan’s hat on the famed 1960s TV series), a Father’s Day Fedora and, for the first time, a Wild Bill cowboy hat.

“All of our hats ended up being popular in 2014, but the Wild Bill hat was perhaps the most popular,” says Bader. “It was the first time we had ever given away this style hat, and since it was in honor of ‘Wild Bill’ Hagy, one of the most famous Orioles’ fans of all time, and in celebration of our 60th anniversary, the promotion was extremely well-received.” The Wild Bill hat was distributed on August 9 to the first 20,000 fans ages 15 and older.

In July, Baltimore sports reporters Zach Wilt and Jabby Burns debated the merits of the floppy hat vs. the fedora on Baltimore Sports Report. Burns called the Orioles’ fedora the “new, hip way of the future” while Wilt praised the classic floppy hat.

“When the Orioles’ promotional schedule comes out, the first thing you look for is Floppy Hat Night,” Wilt said. “When you think Orioles’ promotions, you think floppy hat!” The floppy hat promotion has been going on since at least the days of Memorial Stadium (pre-Camden Yards) – more than 25 years, says the Orioles’ Bader. He adds that Miller Lite has sponsored nearly all of the floppy hat giveaways, which are distributed to fans ages 21 and over.