ASK KRISTEN / closeout promotional products?

What are your thoughts on closeouts?

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Clients have called me on many occasions looking for closeout DEALS on promotional products and apparel. Closeout promotional items are usually offered at a discount (and sometimes a DEEP discount), which can be very exciting to someone on budget. Once in a while we get LUCKY, but unfortunately closeouts usually don’t work out for several reasons:

  1. Many items go into closeout because they are “old hat” or just unpopular. Even at a discount these items will most likely NOT appeal to your customer long term if at all.
  2. Some items are discontinued due to product flaws, or they have improved the initial product. These items look and sound great, but they may not function properly or as well as the new version.
  3. Some companies stop offering certain items because their inventory is very low and they have decided not to reorder. Often, by the time you find these closeouts they are already sold out, which can be very disappointing.
  4. When it comes to “children’s” items, meant for children under 12, many items go on closeout because due to new laws they are no longer deemed safe for children. These are never a good idea because if they get into the hands of children under 12 AND have your name on them AND a child gets injured you and your company could be liable.

If you want some new, creative, functional, cutting edge and affordably-priced ideas – Call us today at 860-304-2899.

Like us on Facebook or follow our blog and we’ll give you a FREE setup on your first order.

Kristen Larcom Feeney | GS Promo Source, LLC |Direct: 860.304.2899 | Email:info@gspromosource.com | Web: www.gsPromoSource.com

 

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ASK KRISTEN / top 10 promo product searches

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What are the top ten promotional product searches?  

The top 10 searches in August 2013 were…what do you like about these products?

1.       Pen – Everyone is always “looking” for a pen.  The average pen has 8 users. What a great way to brand your company without breaking your budget. Many new pens incorporate a stylus on the end for use with your smart phone or touch screen computer!

promotional pens from GS Promo Source

Promotional pens from www.gspromosource.com

2.       Stylus – it seems as though everyone has a smart phone or tablet nowadays. A stylus makes these devise easier to use if you have long fingernails and the soft rubber tip eliminates fingerprints and smudges from your device(s).

3.       Water bottle – these are a great opportunity to keep your name in front of your clients as so many people drink water or other cold beverages throughout their day either while working at their desk, running errands or exercising.

4.       Lanyards – these are a terrific way to keep your name in front of clients as many people use them to keep their keys or ID cards handy.

Promotional Lanyards

5.       Tote – When evaluated by impressions, a tote bag is the most productive imprinted product available. During its average 7 month lifespan an average tote bag will expose your logo to 7224 people.  That makes tote bags 2.4 times more productive than the next highest producer of impressions – caps and headgear.

6.       Tumbler – The one thing that is always on my desk is my double-wall tumbler.  I love it because it has a HUGE imprint area and it is one of those items that spends all week on your client’s desk or countertop.

7.       Golf – Millions of Americans play golf each year. Many do so for business meetings and corporate tournaments. This makes golf promotions an idea giveaway for you, especially if you, yourself enjoy golfing.

8.       Football – No matter how you slice it, people are just crazy about football. Whether it is a freezer mug to keep your clients’ drinks cold during the big game, football themed sportswear or even magnetic schedules for your local high school or professional football team – these promotions will be a hit with your existing or potential clients.

9.       Umbrella – Umbrellas make a great promotional item/corporate gift for anyone. What better way to let your client know that you’ll be there when you need them than giving them a promotional umbrella.

10.   Backpack – Millions of kids went back to school at the end of August last year, making a backpack an ideal giveaway or re-sellable item for many types of companies that would like to make an impression of those people or their parents. A backpack that protects your computer is also a great giveaway or incentive for anyone that owns a laptop or tablet.

Interested in some great ideas for September?

Then give us a call today at 860-304-2899.

 

Kristen Larcom Feeney | GS Promo Source, LLC |Direct: 860.304.2899 | Emailklf :info@gspromosource.com | Web: www.gsPromoSource.com