Let your promos go to the Dogs!

1071630

PROMO ITEMS HELP RAISE FUNDS FOR GUIDE DOGS

Most charity runs and walks have a ‘no dogs allowed’ policy. Not so at the Southwestern Guide Dogs walkathons, a series of walking events in Florida that raise money for the organization.

Southeastern Guide Dogs

“It’s wonderful to see people bringing their dogs to these events,” says Andy Kramer, the development director of the Palmetto, FL-based nonprofit that has trained hundreds of guide dogs. “You can’t help but see families with their dogs and not smile.”

At each of the nine events held during the summer, Kramer says, the organization’s guide dog trainers are also invited to bring their puppies and current trainee dogs to the event. The puppies, which Kramer calls “Goldadorables,” are a special cross breed of Labradors and Golden Retrievers. “This breed produces wonderful guide dogs that are able to form and nurture partnership with visually impaired individuals, facilitating their life’s journeys with mobility, independence and integrity,” he says.

Promotional items play a major part in the Southeastern Guide Dogs Walkathons, starting with fundraising awards. “For example, if someone raises $100 for an event, they get a monogrammed T-shirt,” Kramer says, “$250 gets you a branded tumbler. In addition, every attending dog gets a logoed bandana and we also bring lots of branded promos from our gift shop, including hats, shirts and leashes, for sale at our events.”  GSPS has a huge variety of branded items for you to choose from.  Visit our website www.gspromosource.com 

This year’s events raised a whopping $835,000 for the charity – a new record.

The Guide Dog Walkathons are expanding to two new locations next year. “We’ve been able to grow new events in markets where we are not as well-known via grass roots fundraising campaigns that net us more friends and sponsors and help us provide more dogs to the visually impaired,” Kramer says. “Recently, Publix and Subaru came on board, which shows that success breeds success.”

Also on tap for the 2016 season: Participants will be invited to design the logoed T-shirts that will be used as event giveaways. “We work really hard to build excitement for these events each year, and the promotional products we incorporate really help do that,” Kramer says.

Need ideas for your promotion or event?  Call us!

 

Tel: 860-304-2899

klf

yohe

ASK KRISTEN / why not DIY?

1227_B24

 DIYDo It Yourself.

If you’ve watched enough TV it’s easy to be seduced by online companies that offer DIY promotional products.  They say it’s as easy as putting in your logo, selecting a product type and submitting payment.  In this week’s “ASK KRISTEN” we offer our thoughts on DIY promos.

 

Is it?
What are the potential pitfalls?
Why don’t clients want a DIY promo supplier?

Kristen’s Answer:

Most clients are specialists, in their own respective fields be it accounting, manufacturing, banking, etc. It is really easy to spend hours trying to find the perfect promotion for an event or occasion, and although the product looks okay on the web it could be the wrong product for many reasons (i.e. poor supplier, bad quality product, shipping from too far away, inability to meet deadlines, disinteresting to your end-user etc.).

The primary reason to use a promotional products EXPERT is that they spend all day immersed in THEIR business (just like you). They know all about the coolest/newest products. They are familiar with the very best suppliers who meet their deadlines, carry the highest quality products and that have the best imprint quality. They are constantly working with different industries and understand what your end-user will respond too.

Finally they SAVE YOU TIME and therefor MONEY. So next time you have a need for promotional items, be it for a promotion, tradeshow, event, new product launch etc. don’t bother spending hours surfing the web, call GS PROMO SOURCE, LLC at 860-304-2899 and put us to work for you!

Kristen Larcom Feeney | GS Promo Source, LLC |Direct: 860.304.2899 | Email:info@gspromosource.com | Web: www.gsPromoSource.com

klf

ASK KRISTEN / what makes a good pen?

image_category_BIC_Pens

What key things should buyers look for in a promotional pen?

It is always great to promote your company with a quality brand pen (i.e. Bic, Sharpie, Paper Mate, and even Parker or Waterman if your budget provides for that type of expenditure), but I have to say WRITE OUT!!  Write out is how long your pen will write until you run out of ink. Usually when it is a less expensive or low end pen the write out is minimal and it dries up quickly, along with its ability to continue promoting your business. An average pen write out is approximately 0.60 miles, BUT the Bic Clic Stic has a 1.2 MILE write out, coupled with multiple ink color choices, versatility (many different barrel and trim choices), AND even choice of a fine of medium point tip. An average promotional pen has 8 different users. The longer your write out, the longer your pen will be around to spread the word re your terrific company and the products and services you offer.

Why is value shopping not a good idea when buying pens?

When you go value shopping all you are doing is finding someone that is treating you as a single-transaction client. They just want your money and quite frankly are not interested in the results achieved (either positive or negative) from your promotional pen investment. Someone who has cut their margin to a bare minimum is not interested in finding out 1. What you need to accomplish, 2. What color your pen or imprint should be for maximum impact, or 3. How long your pens will last – – they are interested in spending as little time with you as possible. This makes their helping you to accomplish any goals or come up with actual products that could be better for you impossible.

What brands do you like and why?

That’s a tough question, and quite frankly it really depends on how you plan to use your pens. So, here goes…

Human Resources – To recruit the best new employees or to reward an existing employee for undertaking a rigorous training course or continually going above and beyond their duties or quotas I prefer Parker or Waterman Writing Instruments – a very high-quality valuable pen that can be ordered at low quantities and is refillable. This high-end reward will be kept and appreciated my your employee for years to come and remind them of how much you appreciate them going that extra-mile for you every day.

Referral thank you gifts – I like to hand out an engraved pen and debossed padfolio thanking them for helping me “write more business”. I usually these very nice yet affordable pen/padfolio sets from Leeds which is my go-to source for business gifts.

IT – when trying to reach IT based professionals, end-users I like pens with a built in flash drive or stylus. For trade shows I usually use the Bullet stylus pen (less than 0.50 each). For valued client thank you gifts or new-hires I usually get a higher end piece from Leeds as well.

Contractors, Golfers Teachers, or pretty much anybody – I LOVE Sharpies. They are made in the USA, have a 5-year shelf life if the cap is on, are highly customizable and are great for sporting events and tournaments for signing autographs or marking golf balls.

Real Estate/Mortgage – I LOVE BIC!! It has a long write-out, a HUGE imprint area, a strong brand identity and unbelievable versatility — mix and match barrel and trim colors coupled with up to a 4-color imprint makes this a great choice every time. They are low cost, but high-quality and are the perfect pen to roam around for a VERY long time with your name and brand message!

Of course, there are also some terrific generic pens out there as well. If you have an event, tradeshow or anything else coming up, just give me a call and I’ll help you find the very best pen for your needs while helping you remain within your budget.

Call Kristen or any of our promotional product experts at:

860.664.0696

or via e-mail at info@gspromosource.com