How would you like to turn your next trade show giveaway into a business card or even a raffle ticket, and at no additional charge? Call and ask me how at 860.304.2899.
Advertising specialties remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising.
As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising. Plus, while all of these other forms of advertising are often passive, advertising specialties allow for much more active interaction, such as storing valuable information on a USB drive or carrying groceries or other items around town in a promotional bag.
Also, consider that when consumers receive advertising specialties, they are often the exact market segment the advertiser is trying to reach. Banks aren’t simply mailing out pens to consumers of all ages from all areas, whether or not they have a branch there. Rather, they are giving out the pens only to current or prospective customers in the geographic areas that they serve. This targeted approach to advertising is much more diffi cult, if not impossible, to achieve in other forms of mass market advertising.
More good news: The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.
Even more good news: Consider that the cost of producing a 30-second radio or television commercial is often out of reach for all but the biggest advertisers. Many would have their entire advertising budget eaten up before they even aired the commercial more than a few times. This isn’t true with advertising specialties. Companies from the smallest local businesses to the largest Fortune 100 companies have access to the best that the advertising specialty business has to offer.
Consider letting GS Promo Source (GSPS) help you manage your promotional/advertising campaign. We believe you will be pleasantly surprised by the cost effectiveness of our services and excellence of our work.
Want to take your teambuilding programs up a notch? Here are six unique programs along with sample destinations and promotional products to enhance your teambuilding experiences.
Go Underground: Groups can enjoy the spelunker experience by navigating through cave complexes using maps to reach designated destinations. In typical exploration sessions, each team member is assigned a role. Leaders are responsible for group well-being. Learning sessions promote communication skills and show how strategies can be improved as participants gain insights that can be integrated into work environments. Participants assist each other in unfamiliar situations that challenge comfort zones and bring cohesiveness into play to overcome fears. While the guides’ main roles are to ensure safety, they’re also on hand to interpret the cave’s natural history.
Promotional Gifts: logoed headlamps and flashlights, glow sticks, gloves and whistles.
Sample Destination: Moaning Cavern Park, Vallecito, CA, www.caverntours.com
Fly Through The Air: Flying trapeze teambuilding programs engender feelings of involvement and team spirit as your group reaches for the heights. Programs start with safety training before anyone sets foot on the trapeze. These activities produce aerial dynamics that bolster cooperation, efficiency and courage. The objective is to build team spirit and create new bonds to face the challenges of demanding business environments. Sessions usually rotate through challenge stations with increasing levels of difficulty and can be tailored to the groups’ time and budget.
Promotional Gifts: trapeze-shaped belt buckles, workout monitors, exercise clothes and headbands.
Sample Destination: Trapeze School New York, six U.S. locations, www.trapezeschool.com
Climb A Mountain: Rock climbing and rappelling programs are fantastic ways to create strong bonds and improve communication skills while setting and achieving goals. Courses teach the simplest forms of outdoor rock climbing and rappelling, emphasizing the skills of climbing knots, belaying, anchors and movement. These programs present teamwork as a natural solution to overcoming intense mental and physical challenges.
Promotional Gifts: carabineers, binoculars, climbing vests and hats.
Sample Destination: Fox Mountain Guides and Climbing School, multiple Southeast locations,
Race A Yacht: These waterborne regattas are designed for sailors and non-sailors alike and physical condition is never an issue; it’s about fostering teamwork through a desire to win. Team members begin by practicing crew positions and learn to work together as a cohesive team; skills that will later prove valuable in business environments. Rating systems allow for handicapping so that all boats are judged equal at the finish. There’s plenty of action, tacking upwind, rounding the marks and running downwind. Before returning to the dock for the awards celebration, each team will have the duration of the regatta to pleasure sail and explore the waterway.
Promotional Gifts: boat bags, compasses, binoculars and nautical jewelry.
Sample Destination: Schooner Woodwind, Annapolis, MD, www.schoonerwoodwind.com
Build A House: Your team will learn building skills that improve communications and develop cooperation and camaraderie through interacting with coworkers from all levels of your corporate hierarchy. These efforts work to build morale and team spirit and forge bonds by working toward a common goal. In addition, the program fees provided to Habitat For Humanity are fully tax deductible. Habitat For Humanity can also provide access to their branding so that your company logo can be combined with Habitat’s to use as a powerful marketing tool. Best of all, it’s for a great cause.
Promotional Gifts: tape measures, calculators, tool kits, gloves, T-shirts and hats.
Sample Destination: Contact Habitat For Humanity to locate programs www.habitat.org
Join A Cattle Drive: Your group will learn cowboy management techniques when you send them on a cattle drive. Most cattle ranches are located in areas of natural beauty that offer scenic cattle work accompanied by spectacular vistas, including pine forests, alpine meadows and mountain lakes. Your teambuilding group will learn the organizational skills required to trail cattle and move herds across water and up and down hills; skills that will come in handy when it’s time for your staff to round up new customers.
Promotional Gifts: Western gear including logoed cowboy hats, jewelry and belt buckles.
Sample Destination: The Hideout Lodge and Guest Ranch, Shell, WY, www.thehideout.com
USB flash drive keychain
Let’s talk about customized gift promotions. It’s never too early to plan your holiday gift giving. Let the experts at GSPS find you the perfect promotional product. Below are a small sampling of great affordable products. Call or e-mail us today tel: 860-304-2899 or e-mail: email@example.com
16 oz Tube Tumbler Hot and Cold Gift Set – as low as $5.10 each.
A gift set that fits everyone’s beverage preferences (Aria logo). This 16 oz Tube Tumbler Hot and Cold Gift Set has an insulated double wall acrylic body, featuring a colored straw and lid. This customizable product will keep your cold beverages cold and your hot beverages hot! Keep the mess at bay with a spill resistant lid and a rubber inside O-Ring. Choose this 8 3/8″ H product in your favorite color and it will ship with a gift box insertion. BPA free.
Journey 16 oz Double Wall Stainless Tumbler – as low as $7.99 each!
Go for a ride with the Journey Double Wall Stainless Tumbler (IHeart RADIO logo). Whether it’s coffee on the way to work or ice water on the way home, the Journey is the perfect companion for all your travels. The stainless steel double wall construction is durable and will keep your drinks cold for up to 24 hours or hot for up to 5 hours. A push-button, leak resistant flip top lid prevents spills when closed and can be opened with one hand.
PhotoVision Premium Rectangular Key Ring as low as $3.70 each!
PhotoVision Premium Rectangular Key Ring (BMW logo) – Classic, satin finish metal key ring. Imprint area is protected by a durable polyurethane dome. Full color imprint. Pendant rotates a full 360 degrees for maximum brand exposure. Durable polyurethane dome keeps logo protected.
Touch Screen Gloves – as low as $3.65 each.
Barrett Camo Knife – as low as $9.75 each.
Camo knife with stainless steel blade (Patagonic Waters logo) and durable aluminum handle. Thumb stud and lock back construction. Contoured handle with textured finger and thumb grips for a secure hold. Large imprint area on blade. Contrasting metal pocket clip for easy access. Lightweight and easy to clean.
Spyder 8 in 1 Multi Tool with LED – as low as $5.69 each.
Spyder 8 in 1 Multi Tool with LED (Bolton logo). 6 LEDs provide powerful light to illuminate small working spaces or for everyday use. 4 Phillips head and 4 flat had screwdrivers of varying sizes that fold out of the handle with an extra heavy duty locking mechanism. Magnetic steel alloy heads. Heavy duty handle and screwdriver stems. Handy clip to attach to pocket or toolbelt. Requires 3 AAA batteries (not included).
Two hundred and fifteen pages of promotional ideas, apparel, company store ideas, sports and event promos, etc. Too much to list. Call 860-304-2899, and ask for Eric for your free Catalog! The GS Promo Source promotional catalog is jam packed with great ideas and information.
PACKED WITH GREAT PROMOS AND IDEAS!
Monday March 24, 2014
At GS Promo Source, we always strive to provide the best in promotional ideas. A recent customer asked us to develop an entire product line for a specialty retail store on a nearby Island. What a great opportunity! Our ability to think outside the box, deliver custom solutions and high quality merchandise at the best prices is why customers choose GS Promo Source.
In today’s IDEA CENTER, we explore a small selection of marketing products across three unique event and promotional categories.
Three great ideas for your special event or promotion.
This sunscreen offers maximum protection while providing great decoration options. This is a great individual gift, or can be used as a component in a gift set.
- Dispensing cap
- USA-made ingredients
Lightweight, one-size-fits-all hooded and waterproof. This Poncho has side straps, a portable storage pouch and offers a variety of logo imprint sizes and areas.
Fully-padded with adjustable reclining backrest, the Beachcomber allows you to stretch out your legs over a durable polyester mat sparing you from messy sand or bug-infested grass. It also features an adjustable shoulder strap and a zippered pocket, large enough to hold magazines and personal effects such as a wallet or shirt. Its steel frame means the Beachcomber is built to last. You won’t be disappointed with this beach mat. Size (Open) : 21.25 h x 42.5 w.
Outdoor Survival Kit:
Keep yourself ready for emergencies with this handy survival kit.
– Measures 2.7″W x 4.2″H
– Made of plastic
– Waterproof and impact resistant
– Great for outdoor events
Wide Brim Hat:
Water-resistant travel cap
Bungee detail for custom fit
Folds up inside interior pocket for easy transport
This durable binoculars will give customers the right perspective!
– Measures 3.38″L x 4.25″W
– Made of rubber
– Features 4 x 30mm power
– Has bold rubberized color finish with black accents
– Includes neck rope and carrying case
Environmentally friendly 150 page jotter is made from 100% recycled materials. Perfect for nature and bird walks.
Click for more info
Personalization is a key component to connect to your employees, business customers or prospects. Put your brand on a custom CD Jewel Case size Desk Calendar or Flip Calendar. These calendars can be customized with a huge variety of options (birthdays, special event dates, custom images, etc)
That’s brand recognition!
Set up is easy, all you need is an Excel spreadsheet with your employee/prospect/customer name and birth date. GS Promo Source will handle the creation, packaging and mailing of each calendar.
We like these Calendar’s so much we sent samples to our customers and they absolutely loved the concept! Stand out from the crowd with personalized desktop calendars. Call Kristen or Eric today for pricing, and setup! Call: (860) 304-2899
Features and Options:
With Image Personalization, we integrate names into special stock images, making it look like it was photographed that way. Using variable data printing, we generate the images automatically from your list. Choose from our library of over 50 images.
Highlight Special Dates
Highlight up to four dates every month to make sure they are noticed. Great for sales meetings, trade shows, appointments, and reminders. Automatically include US holidays and observances (counts toward monthly 4 date limit).
Create your own custom artwork for the cover page. You have full control over the layout and design. You can even add the recipient’s name as variable text.
Provide an extra level of personalization by recognizing the recipient’s birthday. We will replace the image in their birthday month with a personalized cake and highlight the special day on the calendar.
Message Insert Card
The message insert is an additional card placed between the months of your choice. It’s great for special offers, messages, or coupons. The artwork is printed on both sides of the card ensuring your recipient will see it.
Protect your calendar with one of our box options. Choose a basic white corrugated box, or for a more stylish presentation, choose one of our full-color sleeves.
- 12 months (additional months optional)
- Start calendar in ANY month—no added charge!
- Full Color Logo/Imprint area (same logo on every page and cover)
- Standard Cover with large logo area and recipient’s name on white background
- Highlight Special Dates—up to four each month (including optional US holidays and observances)
- Printing: Full Color Digital Print on 12 pt. card stock (printed both sides)
- Sealed In Clear Cello Bag
- Presentation/Shipping Box available
- Direct Mail available—the easiest way to deliver personalized calendars to your recipients
Tel: (860) 664-0696 / Fax: (860) 664-0649