FOOTBALL TEAM SCORES EQUIPMENT THROUGH GOLF

Mission Viejo High School’s Diablo football team needed to raise money for new training and safety equipment and facilities, and they had a small timeframe to work with. Traditional fundraising efforts taking weeks or months weren’t the answer. The solution was to pump up the previous year’s fundraiser – the high school’s annual Diablo Classic Golf Tournament.

 

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California-based Mission Viejo chose one of South Orange County’s finest golf courses to host the event, and used the Diablo Classic website and a variety of online and personal communication efforts to advertise it. The tourney featured a round of golf plus lunch, dinner and opportunities to win Diablo-branded promotional gifts via hole-in-one contests and other on-course events. Prizes included branded golfers’ gift-packs featuring shoe bags, divot fixers and tee pouches. Diablo-branded thank-you gifts were also given to golfers to encourage them to donate to the football team.

Tournament participants and donors enjoyed the promotional gifts, and the branding helped keep the Diablos in mind well after the football season ended. The tournament itself was a success as the effort exceeded expectations, raising more than enough money to cover the season’s football needs.

Are you looking to raise money for your school or sports team?

Make sure to use innovative techniques to connect prospects to a school’s offerings to boost school enrollment or raise funds for teams. The best methods to do this use promotional products and a strong partnership with your distributor who can show you great ways to incorporate branded items into your campaign.

Click or call us today for more info!

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Tel: 860-304-2899

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ASK KRISTEN ~ COST-EFFECTIVENESS OF PROMOTIONAL PRODUCTS

Advertising specialties remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising.

As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising. Plus, while all of these other forms of advertising are often passive, advertising specialties allow for much more active interaction, such as storing valuable information on a USB drive or carrying groceries or other items around town in a promotional bag.

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Also, consider that when consumers receive advertising specialties, they are often the exact market segment the advertiser is trying to reach. Banks aren’t simply mailing out pens to consumers of all ages from all areas, whether or not they have a branch there. Rather, they are giving out the pens only to current or prospective customers in the geographic areas that they serve. This targeted approach to advertising is much more diffi cult, if not impossible, to achieve in other forms of mass market advertising.

More good news: The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.

Even more good news: Consider that the cost of producing a 30-second radio or television commercial is often out of reach for all but the biggest advertisers. Many would have their entire advertising budget eaten up before they even aired the commercial more than a few times. This isn’t true with advertising specialties. Companies from the smallest local businesses to the largest Fortune 100 companies have access to the best that the advertising specialty business has to offer.

Consider letting GS Promo Source (GSPS) help you manage your promotional/advertising campaign.  We believe you will be pleasantly surprised by the cost effectiveness of our services and excellence of our work.

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Team Building Adventures!

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UNIQUE TEAM BUILDING PROGRAMS:

Want to take your teambuilding programs up a notch? Here are six unique programs along with sample destinations and promotional products to enhance your teambuilding experiences.  Our team at GS Promo Source (GSPS) can custom tailor your event or team building exercise to any adventure.  We are your destination for promotional products.  More than that, the professionals at GSPS provide SOLUTIONS to your problems.  Call us today at 860-304-2899

Go Underground: Groups can enjoy the spelunker experience by navigating through cave complexes using maps to reach designated destinations. In typical exploration sessions, each team member is assigned a role. Leaders are responsible for group well-being. Learning sessions promote communication skills and show how strategies can be improved as participants gain insights that can be integrated into work environments. Participants assist each other in unfamiliar situations that challenge comfort zones and bring cohesiveness into play to overcome fears. While the guides’ main roles are to ensure safety, they’re also on hand to interpret the cave’s natural history.

Promotional Gifts: logoed headlamps and flashlights, glow sticks, gloves and whistles.

Sample Destination: Moaning Cavern Park, Vallecito, CA, www.caverntours.com

 

Fly Through The Air: Flying trapeze teambuilding programs engender feelings of involvement and team spirit as your group reaches for the heights. Programs start with safety training before anyone sets foot on the trapeze. These activities produce aerial dynamics that bolster cooperation, efficiency and courage. The objective is to build team spirit and create new bonds to face the challenges of demanding business environments. Sessions usually rotate through challenge stations with increasing levels of difficulty and can be tailored to the groups’ time and budget.

Promotional Gifts: trapeze-shaped belt buckles, workout monitors, exercise clothes and headbands.

Sample Destination: Trapeze School New York, six U.S. locations, www.trapezeschool.com

 

Climb A Mountain: Rock climbing and rappelling programs are fantastic ways to create strong bonds and improve communication skills while setting and achieving goals. Courses teach the simplest forms of outdoor rock climbing and rappelling, emphasizing the skills of climbing knots, belaying, anchors and movement. These programs present teamwork as a natural solution to overcoming intense mental and physical challenges.

Promotional Gifts: carabineers, binoculars, climbing vests and hats.

Sample Destination: Fox Mountain Guides and Climbing School, multiple Southeast locations,
www.foxmountainguides.com

 

Race A Yacht: These waterborne regattas are designed for sailors and non-sailors alike and physical condition is never an issue; it’s about fostering teamwork through a desire to win. Team members begin by practicing crew positions and learn to work together as a cohesive team; skills that will later prove valuable in business environments. Rating systems allow for handicapping so that all boats are judged equal at the finish. There’s plenty of action, tacking upwind, rounding the marks and running downwind. Before returning to the dock for the awards celebration, each team will have the duration of the regatta to pleasure sail and explore the waterway.

Promotional Gifts: boat bags, compasses, binoculars and nautical jewelry.

Sample Destination: Schooner Woodwind, Annapolis, MD, www.schoonerwoodwind.com

 

Build A House: Your team will learn building skills that improve communications and develop cooperation and camaraderie through interacting with coworkers from all levels of your corporate hierarchy. These efforts work to build morale and team spirit and forge bonds by working toward a common goal. In addition, the program fees provided to Habitat For Humanity are fully tax deductible. Habitat For Humanity can also provide access to their branding so that your company logo can be combined with Habitat’s to use as a powerful marketing tool. Best of all, it’s for a great cause.

Promotional Gifts: tape measures, calculators, tool kits, gloves, T-shirts and hats.

Sample Destination: Contact Habitat For Humanity to locate programs www.habitat.org

 

Join A Cattle Drive: Your group will learn cowboy management techniques when you send them on a cattle drive. Most cattle ranches are located in areas of natural beauty that offer scenic cattle work accompanied by spectacular vistas, including pine forests, alpine meadows and mountain lakes. Your teambuilding group will learn the organizational skills required to trail cattle and move herds across water and up and down hills; skills that will come in handy when it’s time for your staff to round up new customers.

Promotional Gifts: Western gear including logoed cowboy hats, jewelry and belt buckles.

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GS Promo Source at Lime Rock Park Historic Races and Car Show

It’s customer appreciation day at Lime Rock Park.  Join GS Promo Source in our VIP cabana hillside.  We have reserved a 10×20 cabana that will be stocked with snacks and beverages.

 

 

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Ralph Lauren’s Collection:

 

These are the five cars here at Lime Rock Park, Aug. 29 – Sept. 1

As if you needed another reason to attend Lime Rock Park’s Historic Festival 32 over Labor Day weekend, Murray Smith, chairman of the event, has confirmed which cars from Ralph Lauren’s private collection will be displayed over the four-day Labor Day weekend that comprises historic and vintage racing competition surrounding a concours d’ elegance. Mr. Lauren’s private collection is spectacular — and it is a very rare event when cars of his are made available to the public at large.
At Lime Rock Park will be…

1953 Morgan Flat Rad
Ralph Lauren’ first car was a Morgan. This perfect example of a Morgan Flat Rad (radiator) is one of just 750 built and was purchased by Lauren in 1986.


1964 Ferrari 250 LM
The Ferrari 250 LM was introduced at the Paris Auto Show in October, 1963 to great fanfare. In the LM, Pinninfarina presented a great case-study in how form following function can be beautiful. Unable to obtain the necessary homologation for GT racing, the 250 LM raced in the prototype category; a 250LM won Le Mans in 1965. Between 1965 and 1968, chassis 6321 — 31 of 32 built — was campaigned extensively and successfully in 19 Australian racing events, winning 13. Among those victories was the Surfers Paradise 12 hours in 1966, co-driven by Andy Buchanan and a young driver just beginning a brilliant career… Jackie Stewart.

1929 Birkin Blower Bentley
The concept of the 4½ Liter, supercharged Bentleys (The Blower Cars) originated with Sir Henry ”Tim” Birkin, privileged son of a wealthy family whose resources allowed him to pursue his ambition of becoming a race car driver. Birkin developed a friendship with W.O. Bentley and given Birkin’s connections, Bentley realized that Birkin could help the struggling car maker (which was going bankrupt) to win important races. Birkin knew he would need a lot of power to compete with the supercharged Mercedes, Alfa and Bugatti racing cars of the time and came up with the idea of supercharging the then-fastest 4½ Liter Bentleys. Bentley, though skeptical, conceded and built 50 supercharged cars to qualify for the 1929 Le Mans 24 Hour race. Birkin built two ”works cars,” but neither finished. (A ”Speed Six” Bentley placed first, followed by 4½ Liter, non-supercharged Bentleys placing second, third and fourth.) With his money running low, Birkin convinced friend, noted socialite and horsewoman Dorothy Paget to help finance his team. Entering Le Mans again in 1930 with two Bentleys (#8 and #9) including chassis HR3976, which carries the Paget crest between the radiator cap and the Bentley badge, the Birkin cars did very well — while they lasted (the fastest race-lap, 6 minutes 48 seconds, was set by the 9 car). Birkin’s cars again failed to finish; HR3976, driven by Dr. Dudley Benjafield and Giulio Ramponi, completed 144 laps before it broke a piston. This car’s best finish was a second at the 1930 French Grand Prix (Pau) at the hands of Birkin. By the end of 1930 Paget’s patience with the Birkin team ran out; she cut off funding and the team closed up shop. HR 3976 was then sold to a Frenchman, racing at Le Mans in 1932 and 1933, again failing to finish either. This car was restored in 1990 by Traction Seabert of England with care given to not over-restore it but rather to maintain it in its ”as raced” condition. It is one of only two ”short chassis” (9′ 9 ½” ) Bentleys built.

1956 Jaguar XKSS
When it comes to performance, the Jaguar XKSS was in a league of its own, likely the world’s quickest and fastest production car in 1957. The XKSS was a road-going version of Jaguar’s incredibly successful D-Type race car; factory run D-Types won Le Mans in 1955, 1956 and 1957 while privateer D-Types won many other races, too. Jaguar was convinced by Briggs Cunningham that it could win in American SCCA production car racing, where the rules required 50 street-legal cars be built. So Jaguar changed the model number of 25 XKDs to XKSS, with 25 more to be built to meet the minimum 50. Turn signals, a larger windshield, bumpers and the like were installed. Unchanged from the competition D-Type was the engine (the 250-bhp dry-sump 3.4-liter straight-6), the rack-and-pinion steering and disc brakes. As the conversion work began on the first 25 XKDs, a fire at the Brown’s Lane factory in February 1957 destroyed nine of the cars — and all of the tooling. The 16 surviving XKSS were converted and delivered. Later, two original D-Types were returned to Jaguar and converted to XKSS specifications. One of those, XKD533, is the Ralph Lauren car, changed to an XKSS at the factory in 1958 for Pierre Chemin of France.

1959 Porsche RSK
Porsche’s first outright victory in a manufacturer’s championship came in the 1959 Targa Florio, as the new RSK led three other Porsches across the finish line for a clean sweep. This car, 718-009, was used for practice in that event and was sent into battle for the remainder of the season. The most significant race for 718-009 was the Tourist Trophy on the Goodwood Circuit in England on September 5, 1959. Porsche lay third in the points with 15 against Ferrari’s 18 and Aston Martin’s 16. Victory for any of the three would bring the crown. The drivers of 718-009 were Count Joakim ”Jo” Bonnier and Wolfgang  von Trips. Holding off the 3-litre Aston Martin driven by Stirling Moss proved an impossible challenge, but 718-009 headed Tony Brooks’ Ferrari — boasting an engine twice the size of the Porsche — into the last of the race’s six hours. Von Tripps broke the class-B sports car lap record four times, running 92.9 mph on the penultimate lap, and finished in second place, two seconds ahead of Brooks in the Ferrari; Aston Martin took the championship.

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Sir Stirling Moss & Lady Susie, 2014’s Honored Guests

Organizers of Lime Rock Park’s Historic Festival 32, Thursday, August 28 through Labor Day Monday, September 1, have announced that Sir Stirling Moss and wife Lady Susie are reprising their popular 2012 Festival visit and will be this year’s Honored Guests.
Festival Chairman Smith said, “It is no exaggeration to say that Sir Stirling and Susie immensely enjoyed their visit to Lime Rock Park two years ago and, well, he asked me if we would like them to come again. Of course, I couldn’t say ‘yes’ fast enough.”
Sir Stirling will drive demonstration laps Friday, Saturday and Monday in cars of particular import to his racing career, including the strong likelihood of the appearance of his 1953 Sebring 12 Hour-winning OSCA MT-4b, entered by Briggs Cunningham. Autograph sessions will be scheduled, too.
While Maserati is celebrating its 100th anniversary at various venues in 2014, Lime Rock will instead devote attention to the cars of the Maserati Brothers after they left their eponymous firm… OSCA. Little jewels which, driven by notables such as Giulio Cabianca, achieved extraordinary results. The Festival will also honor the notable engineer Carlo Abarth together with a large group of the cars he designed and campaigned at Cisitalia and Abarth. Reaction from enthusiastic owners of these delightful cars has been tremendous and Chairman Smith expects a record-breaking group of these cars racing and on show at “Sunday in the Park,” the Concours d’ Elegance integral to each year’ s Historic Festival.

ASK KRISTEN / what makes a good pen?

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What key things should buyers look for in a promotional pen?

It is always great to promote your company with a quality brand pen (i.e. Bic, Sharpie, Paper Mate, and even Parker or Waterman if your budget provides for that type of expenditure), but I have to say WRITE OUT!!  Write out is how long your pen will write until you run out of ink. Usually when it is a less expensive or low end pen the write out is minimal and it dries up quickly, along with its ability to continue promoting your business. An average pen write out is approximately 0.60 miles, BUT the Bic Clic Stic has a 1.2 MILE write out, coupled with multiple ink color choices, versatility (many different barrel and trim choices), AND even choice of a fine of medium point tip. An average promotional pen has 8 different users. The longer your write out, the longer your pen will be around to spread the word re your terrific company and the products and services you offer.

Why is value shopping not a good idea when buying pens?

When you go value shopping all you are doing is finding someone that is treating you as a single-transaction client. They just want your money and quite frankly are not interested in the results achieved (either positive or negative) from your promotional pen investment. Someone who has cut their margin to a bare minimum is not interested in finding out 1. What you need to accomplish, 2. What color your pen or imprint should be for maximum impact, or 3. How long your pens will last – – they are interested in spending as little time with you as possible. This makes their helping you to accomplish any goals or come up with actual products that could be better for you impossible.

What brands do you like and why?

That’s a tough question, and quite frankly it really depends on how you plan to use your pens. So, here goes…

Human Resources – To recruit the best new employees or to reward an existing employee for undertaking a rigorous training course or continually going above and beyond their duties or quotas I prefer Parker or Waterman Writing Instruments – a very high-quality valuable pen that can be ordered at low quantities and is refillable. This high-end reward will be kept and appreciated my your employee for years to come and remind them of how much you appreciate them going that extra-mile for you every day.

Referral thank you gifts – I like to hand out an engraved pen and debossed padfolio thanking them for helping me “write more business”. I usually these very nice yet affordable pen/padfolio sets from Leeds which is my go-to source for business gifts.

IT – when trying to reach IT based professionals, end-users I like pens with a built in flash drive or stylus. For trade shows I usually use the Bullet stylus pen (less than 0.50 each). For valued client thank you gifts or new-hires I usually get a higher end piece from Leeds as well.

Contractors, Golfers Teachers, or pretty much anybody – I LOVE Sharpies. They are made in the USA, have a 5-year shelf life if the cap is on, are highly customizable and are great for sporting events and tournaments for signing autographs or marking golf balls.

Real Estate/Mortgage – I LOVE BIC!! It has a long write-out, a HUGE imprint area, a strong brand identity and unbelievable versatility — mix and match barrel and trim colors coupled with up to a 4-color imprint makes this a great choice every time. They are low cost, but high-quality and are the perfect pen to roam around for a VERY long time with your name and brand message!

Of course, there are also some terrific generic pens out there as well. If you have an event, tradeshow or anything else coming up, just give me a call and I’ll help you find the very best pen for your needs while helping you remain within your budget.

Call Kristen or any of our promotional product experts at:

860.664.0696

or via e-mail at info@gspromosource.com