Consumers are becoming increasingly conscious of where their food comes from, whether they eat it at the dinner table or on a picnic blanket. To set their minds at ease, many people decide to join food cooperatives, which sell fresh food that’s locally made or grown.
Recently, one co-op wanted to spread the word in their community about healthy eating and the importance of supporting the local economy. They teamed up with a neighboring company that had recently implemented an employee health and wellness program, and distributed imprinted foodware to encourage the employees to bring healthy foods for their day-time meals. The co-op is located down the street from the company, and they encouraged their employees to shop at the co-op for fresh food before and after work.
One of the items employees received was the Salad/Snack Bowl Set which was decorated with the co-op’s logo. More than 275 bowls were distributed, and other decorated items were also given out as part of the campaign. The co-op’s distributor partner was able to tie the promotion to a specific health initiative, based on Affordable Care Act guidelines
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Most charity runs and walks have a ‘no dogs allowed’ policy. Not so at the Southwestern Guide Dogs walkathons, a series of walking events in Florida that raise money for the organization.
“It’s wonderful to see people bringing their dogs to these events,” says Andy Kramer, the development director of the Palmetto, FL-based nonprofit that has trained hundreds of guide dogs. “You can’t help but see families with their dogs and not smile.”
At each of the nine events held during the summer, Kramer says, the organization’s guide dog trainers are also invited to bring their puppies and current trainee dogs to the event. The puppies, which Kramer calls “Goldadorables,” are a special cross breed of Labradors and Golden Retrievers. “This breed produces wonderful guide dogs that are able to form and nurture partnership with visually impaired individuals, facilitating their life’s journeys with mobility, independence and integrity,” he says.
Promotional items play a major part in the Southeastern Guide Dogs Walkathons, starting with fundraising awards. “For example, if someone raises $100 for an event, they get a monogrammed T-shirt,” Kramer says, “$250 gets you a branded tumbler. In addition, every attending dog gets a logoed bandana and we also bring lots of branded promos from our gift shop, including hats, shirts and leashes, for sale at our events.” GSPS has a huge variety of branded items for you to choose from. Visit our website www.gspromosource.com
This year’s events raised a whopping $835,000 for the charity – a new record.
The Guide Dog Walkathons are expanding to two new locations next year. “We’ve been able to grow new events in markets where we are not as well-known via grass roots fundraising campaigns that net us more friends and sponsors and help us provide more dogs to the visually impaired,” Kramer says. “Recently, Publix and Subaru came on board, which shows that success breeds success.”
Also on tap for the 2016 season: Participants will be invited to design the logoed T-shirts that will be used as event giveaways. “We work really hard to build excitement for these events each year, and the promotional products we incorporate really help do that,” Kramer says.
California-based Mission Viejo chose one of South Orange County’s finest golf courses to host the event, and used the Diablo Classic website and a variety of online and personal communication efforts to advertise it. The tourney featured a round of golf plus lunch, dinner and opportunities to win Diablo-branded promotional gifts via hole-in-one contests and other on-course events. Prizes included branded golfers’ gift-packs featuring shoe bags, divot fixers and tee pouches. Diablo-branded thank-you gifts were also given to golfers to encourage them to donate to the football team.
Tournament participants and donors enjoyed the promotional gifts, and the branding helped keep the Diablos in mind well after the football season ended. The tournament itself was a success as the effort exceeded expectations, raising more than enough money to cover the season’s football needs.
Are you looking to raise money for your school or sports team?
Make sure to use innovative techniques to connect prospects to a school’s offerings to boost school enrollment or raise funds for teams. The best methods to do this use promotional products and a strong partnership with your distributor who can show you great ways to incorporate branded items into your campaign.
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Advertising specialties remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising.
As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising. Plus, while all of these other forms of advertising are often passive, advertising specialties allow for much more active interaction, such as storing valuable information on a USB drive or carrying groceries or other items around town in a promotional bag.
Also, consider that when consumers receive advertising specialties, they are often the exact market segment the advertiser is trying to reach. Banks aren’t simply mailing out pens to consumers of all ages from all areas, whether or not they have a branch there. Rather, they are giving out the pens only to current or prospective customers in the geographic areas that they serve. This targeted approach to advertising is much more diffi cult, if not impossible, to achieve in other forms of mass market advertising.
More good news: The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.
Even more good news: Consider that the cost of producing a 30-second radio or television commercial is often out of reach for all but the biggest advertisers. Many would have their entire advertising budget eaten up before they even aired the commercial more than a few times. This isn’t true with advertising specialties. Companies from the smallest local businesses to the largest Fortune 100 companies have access to the best that the advertising specialty business has to offer.
Consider letting GS Promo Source (GSPS) help you manage your promotional/advertising campaign. We believe you will be pleasantly surprised by the cost effectiveness of our services and excellence of our work.
Taking the time to use environmentally friendly promotional products brings green to your next promotion. Saving the planet by selecting eco friendly items. We offer a variety of green products that are great go green promotional items for your customers. By Promoting cleaner and healthier world we are sending a message about conservation. We can make our footprint smaller. GSPS offers everyday low prices to help make go green promotional items affordable. We have a large selection on everything you need to go green at home, work or at the office. Many of the go green promotional products reduce waste and save energy. We utilize the newest high impact business solutions to assist you in purchasing the best green supplies, pet products, non toxic, green home products and more.
Our clients are experiencing the ease and efficiency of using green products with the added benefit of supporting a new focus on responsible earth friendly practices. We all can help with any go green promotion, eco-friendly, recycled products, products made from corn that are safe. Please browse our collection of environmentally friendly products that includes most items we use today from apparel to tote bags.We all can make a difference a little conserving at a time. Promotional Earth Friendly items benefits us all making our efforts of being aware of the world we live. Use eco friendly promotional items for your next giveaway. Our Eco friendly promotional items features biodegradable products, corn plastic, earth conserving products, eco-friendly candles, eco friendly drinkware, energy saving products, environmentally friendly pens, products made form recycled material, organic products, recycling awareness, solar powered products. So if you are searching for the perfect environmentally friendly promotional solution, we can help.
Show your support for Breast Cancer Treatment and Research in October. GS Promo Source (GSPS) offers more than 4,000 Breast Cancer related promotional items. From scarves, to pens, to bracelets to tote bags. Be sure to visit our website www.gspromosource.com for the full list of items. Or click this link to be taken directly to the “Think Pink” page! For more information about Breast Cancer treatment and programs, please visit the National Breast Cancer Foundation.
ID&T, the festival powerhouse behind Mysteryland, hosted top acts like Kaskade, Dillon Francis, Moby, Steve Aoki, Nervo, Showtek and Fedde Le Grand on the main stage. The Boat Stage, which catered to bass-hungry fans, featured Zomboy, Flosstradamus, Big Gigantic and Bro Safari. “Sunday School,” a mini festival within Mysteryland, offered three stages of the sounds of techno, tech-house and vinyl-only DJs. Hardstyle fans could throw their bodies to Coone, Noisecontrollers and Brennan Heart in the Q-Dance tent. If fans needed time to rest their feet (and ears), they could venture to the “Healing Garden” for yoga, meditation or aromatherapy. Among this eclectic mix of music, dance and art, there was also an abundance of fun branded promotional products.
One of the main sponsors of Mysteryland USA was Rekorderlig Cider from Sweden. Friendly Rekorderlig vendors decked out in red logoed polos happily offered free samples of their Strawberry-Lime, Berry or Pear flavored hard cider. They also gave soaked dancers Rekorderlig branded ponchos for the intermittent downpours throughout that Saturday afternoon. One of the promoters explained that the plastic pouch the ponchos came in could act as a waterproof case for cell phones.
A popular meeting place for separated friends was the prominent Rekorderlig hot-air balloon. One of the perks to visiting the hard cider vendor was the chance to win a balloon ride over the lush fields where, 45 years earlier, concertgoers danced to Hendrix, Santana, Joplin and other top acts.
On the trail to the main stage, attendees were greeted by another Rekorderlig booth that sold garland crowns for $20. Many of the female guests got in touch with their inner flower child and chose from a variety of colorful blossoms to be custom-fit around their heads, staying true to the Rekorderlig slogan, “Beautifully Swedish.”
Aside from Rekorderlig, there was a plethora of Mysteryland merchandise, which featured the Mysteryland and/or Woodstock ’69 logos on apparel, hats and headbands. Rookie campers were also able to buy blankets, sleeping bags and other outdoor necessities. Mysteryland offered “Holy Ground” campers their own camping survival kit, with a two-person tent, airbed and sleeping bags. Festival-goers were able to purchase unique meals and snacks from Smorgasburg Food Fest. Smorgasburg is a food market held every Saturday in the hipster Brooklyn town of Williamsburg, who partnered with Mysteryland to offer organic, vegan and other food options.
Mysteryland was one of the first “cashless” U.S. music festivals. Attendees were able to put money onto their logoed wristbands either online or at stations throughout the festival grounds. Their credit changed into “birdie bucks” to pay for food, beverages, merchandise or showers throughout the weekend. The leftover money was then refunded back onto the provided credit card. The birdie bucks wristbands allowed for quicker service in the long lines for showers and food.
With the help of sponsors such as Rekorderlig and many others, Mysteryland was able to successfully offer a mecca for fans of all EDM genres to come together to explore and dance in the historical grounds that inspired a revolution of music, fashion and a state of mind back in 1969. And with logoed keepsakes, the memories from Mysteryland are guaranteed to live on.
GS Promo Source is proud to be a premier sponsor of The Land Rover Muddy Chef Challenge! It’s a four day event that combines challenging off-road driving with vintage and modern Land Rovers and vehicle based gourmet cooking! Hosted at historic Lime Rock Motorsports Park in Lakeville, CT.
Visit www.muddychef.com for more info!
This week we are working on our own project. GS Promo Source is a sponsor of The Land Rover Muddy Chef Challenge @ Lime Rock Motorsports Park. It’s a four day event that combines off-road driving and vehicle based gourmet cooking (think The Iron Chef meets The Great Race).
For the event, we are creating a variety of promotional products. Including hats, event decals, t-shirts, outdoors/fly fishing type shirts and drinkware.
First up – Hats. There are several styles of promotional hats. The most affordable hat is what you would expect as a giveaway. Usually, these are branded in a single location (usually an embroidery on the front of the cap) and that’s about it.
Photo: This is a cheap, giveaway hat. It looks cheap and feels cheap.
More upscale hats offer significantly more customizing. Let’s look at a sample.
Starting with the front of the hat is a high quality, embroidered logo. It’s expertly embroidered, colorful and large. The setup for digitizing the logo is free, and can be as many stitches as you want as long as it stays within the front two panels of the cap.
Custom embroidery across the back of the cap. GS Promo Source can also custom embroider not only the back of the cap, but the cap adjustment band.
Product quality, feel and branding are further enhances by side of the cap embroidery. Right side logo.
Left side logo.
Our caps can even have customized metal work on the cap buckle. For The Muddy Chef Challenge, our hats will display a sponsor logo. When you are branding and trying to stand out – these details make the difference.
These seem like lots of options, but it doesn’t end there. You can also get embroidery on the top and even underneath the visor, customized sandwich, customized embroidered or woven back strap, customized inside taping and even a label with YOUR brand/logo on it. With our custom caps you are only limited by your imagination.
PHOTO: We love the branding on GrayGear’s hats. Custom Tags.
PHOTO: Custom logo on cap adjustment strap and custom skull tag.
PHOTO: Custom logo tape and top button. This is the Ferrari of hats. Branding perfection!
We are very excited to be a sponsor of the Muddy Chef Challenge (www.muddychef.com). If you are an existing GS Promo Source customer and would like to join us at Lime Rock Park please contact Kristen or send an e-mail to firstname.lastname@example.org We would love to have our clients judge the food challenge, take a ride in a vintage Land Rover, and enjoy a tour of historic Lime Rock Motorsports Park!
Tel: (860) 664-0696 / Fax: (860) 664-0649
In December of 2013 Hackers stole more than 40 million credit card account numbers from Target. In 2007, Hackers stole more than 45 million credit card account numbers. Today, more and more Credit Cards contain a built in RFID Chip.
You might not know it, but you could have a credit or debit card that uses a tiny computer chip and a radio antenna to transmit account information from your card—even when you’re not shopping.
MasterCard uses “PayPass” to identify the cards. Chase bank coined the term “Blink.” Some contactless cards, which use a radio frequency identification, or RFID, chip, might simply have a symbol on the card consisting of four curved lines. An industry newsletter, The Nilson Report, says 35 million contactless chip cards are in circulation in the U.S.
The cards are touted as convenient, but they are also vulnerable to being skimmed without ever leaving your pocket. The information communicated from your card to a card reader can be enough to create a counterfeit card that can be successfully used to make an unauthorized purchase.
The expansion of RFID technology has created several new opportunities for both promotion and protection.
In the promotion arena, many consumers are being confronted with the realities of electronic-pick-pocketing as they are given credit and debit cards with RFID chips. News outlet after news outlet tells the story of how “wireless” pick-pocketing of unprotected credit and debit cards can leave consumers feeling helpless.
You can assist in this effort and build a solid brand bonus by providing protective RFID Sleeves for Credit and Debit Cards.
RFID Sleeves are an inexpensive way to protect your customers and prospects. Place brand information or even promotional text on the sleeves. Cards with RFID embedded chips are placed in the protective sleeves and tucked away in the wallet. Then your brand gets promotional announcements each time the card is pulled from the wallet for use.
If your offices and facilities are protected using a tap and go card at the door, then much like the consumer card, this convenient access card can be wirelessly cloned and the bad guys don′t even have to break in. They just wait for an appropriate time and walk right in with their cloned card.
What could possibly be on their mind?
Tel: (860) 664-0696 / Fax: (860) 664-0649
The Clear Bag! Recent changes in security at airports and at sporting events make Clear Bags excellent gifts for your corporate customers, staff or clients. Check out this NFL video explaining the new bag guidelines (click photo below).
At GS Promo Source, we offer a wide variety of customized Clear Bags. All can be printed in full color. Contact our product specialists today to learn more. These bags start at under $3.00!
What a great promotional idea? A highlighter pen with a clear tip! The perfect promo!
The Uni Promark View highlighter has a big window tip that provides a sneak peek of the text you are about to highlight. You will no longer accidentally highlight the beginning of a sentence that isn’t highlight-worthy. The window is approximately 7 mm x 7 mm, and the tip draws lines that are 5 mm wide. The cap can be pulled off or comes off even more easily with a slight twist. With a simple and aesthetically-pleasing design, the pen fits into any office or classroom setting.
Wow! That is a tough one, but I would have to say lip Balm. Why lip balm?
Lip Balm is great for any market, but here are some ideas for you to get started:
Did you know that if you order lip balm today you could have it in as little as a week?
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What key things should buyers look for in a promotional pen?
It is always great to promote your company with a quality brand pen (i.e. Bic, Sharpie, Paper Mate, and even Parker or Waterman if your budget provides for that type of expenditure), but I have to say WRITE OUT!! Write out is how long your pen will write until you run out of ink. Usually when it is a less expensive or low end pen the write out is minimal and it dries up quickly, along with its ability to continue promoting your business. An average pen write out is approximately 0.60 miles, BUT the Bic Clic Stic has a 1.2 MILE write out, coupled with multiple ink color choices, versatility (many different barrel and trim choices), AND even choice of a fine of medium point tip. An average promotional pen has 8 different users. The longer your write out, the longer your pen will be around to spread the word re your terrific company and the products and services you offer.
Why is value shopping not a good idea when buying pens?
When you go value shopping all you are doing is finding someone that is treating you as a single-transaction client. They just want your money and quite frankly are not interested in the results achieved (either positive or negative) from your promotional pen investment. Someone who has cut their margin to a bare minimum is not interested in finding out 1. What you need to accomplish, 2. What color your pen or imprint should be for maximum impact, or 3. How long your pens will last – – they are interested in spending as little time with you as possible. This makes their helping you to accomplish any goals or come up with actual products that could be better for you impossible.
What brands do you like and why?
That’s a tough question, and quite frankly it really depends on how you plan to use your pens. So, here goes…
Human Resources – To recruit the best new employees or to reward an existing employee for undertaking a rigorous training course or continually going above and beyond their duties or quotas I prefer Parker or Waterman Writing Instruments – a very high-quality valuable pen that can be ordered at low quantities and is refillable. This high-end reward will be kept and appreciated my your employee for years to come and remind them of how much you appreciate them going that extra-mile for you every day.
Referral thank you gifts – I like to hand out an engraved pen and debossed padfolio thanking them for helping me “write more business”. I usually these very nice yet affordable pen/padfolio sets from Leeds which is my go-to source for business gifts.
IT – when trying to reach IT based professionals, end-users I like pens with a built in flash drive or stylus. For trade shows I usually use the Bullet stylus pen (less than 0.50 each). For valued client thank you gifts or new-hires I usually get a higher end piece from Leeds as well.
Contractors, Golfers Teachers, or pretty much anybody – I LOVE Sharpies. They are made in the USA, have a 5-year shelf life if the cap is on, are highly customizable and are great for sporting events and tournaments for signing autographs or marking golf balls.
Real Estate/Mortgage – I LOVE BIC!! It has a long write-out, a HUGE imprint area, a strong brand identity and unbelievable versatility — mix and match barrel and trim colors coupled with up to a 4-color imprint makes this a great choice every time. They are low cost, but high-quality and are the perfect pen to roam around for a VERY long time with your name and brand message!
Of course, there are also some terrific generic pens out there as well. If you have an event, tradeshow or anything else coming up, just give me a call and I’ll help you find the very best pen for your needs while helping you remain within your budget.
Call Kristen or any of our promotional product experts at:
or via e-mail at email@example.com