Promos help local farm markets attract customers

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EAT YOUR GREENS

 November, 2015
GSPS (GS Promo Source) news and information you can use!  Follow us as we bring you new promotional products and ideas.  Our GSPS blogsite is updated several times a month.  For fast moving products visit www.gspromosource.com

Consumers are becoming increasingly conscious of where their food comes from, whether they eat it at the dinner table or on a picnic blanket. To set their minds at ease, many people decide to join food cooperatives, which sell fresh food that’s locally made or grown.

Recently, one co-op wanted to spread the word in their community about healthy eating and the importance of supporting the local economy. They teamed up with a neighboring company that had recently implemented an employee health and wellness program, and distributed imprinted foodware to encourage the employees to bring healthy foods for their day-time meals. The co-op is located down the street from the company, and they encouraged their employees to shop at the co-op for fresh food before and after work.

One of the items employees received was the Salad/Snack Bowl Set which was decorated with the co-op’s logo. More than 275 bowls were distributed, and other decorated items were also given out as part of the campaign. The co-op’s distributor partner was able to tie the promotion to a specific health initiative, based on Affordable Care Act guidelines

Call today! 860-304-2899 or visit our website – www.gspromosource.com

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FOOTBALL TEAM SCORES EQUIPMENT THROUGH GOLF

Mission Viejo High School’s Diablo football team needed to raise money for new training and safety equipment and facilities, and they had a small timeframe to work with. Traditional fundraising efforts taking weeks or months weren’t the answer. The solution was to pump up the previous year’s fundraiser – the high school’s annual Diablo Classic Golf Tournament.

 

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California-based Mission Viejo chose one of South Orange County’s finest golf courses to host the event, and used the Diablo Classic website and a variety of online and personal communication efforts to advertise it. The tourney featured a round of golf plus lunch, dinner and opportunities to win Diablo-branded promotional gifts via hole-in-one contests and other on-course events. Prizes included branded golfers’ gift-packs featuring shoe bags, divot fixers and tee pouches. Diablo-branded thank-you gifts were also given to golfers to encourage them to donate to the football team.

Tournament participants and donors enjoyed the promotional gifts, and the branding helped keep the Diablos in mind well after the football season ended. The tournament itself was a success as the effort exceeded expectations, raising more than enough money to cover the season’s football needs.

Are you looking to raise money for your school or sports team?

Make sure to use innovative techniques to connect prospects to a school’s offerings to boost school enrollment or raise funds for teams. The best methods to do this use promotional products and a strong partnership with your distributor who can show you great ways to incorporate branded items into your campaign.

Click or call us today for more info!

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Tel: 860-304-2899

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Variable Data Printing / Turn anything into a raffle prize!

How would you like to turn your next trade show giveaway into a business card or even a raffle ticket, and at no additional charge? Call and ask me how at 860.304.2899.

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ASK KRISTEN ~ COST-EFFECTIVENESS OF PROMOTIONAL PRODUCTS

Advertising specialties remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising.

As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising. Plus, while all of these other forms of advertising are often passive, advertising specialties allow for much more active interaction, such as storing valuable information on a USB drive or carrying groceries or other items around town in a promotional bag.

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Also, consider that when consumers receive advertising specialties, they are often the exact market segment the advertiser is trying to reach. Banks aren’t simply mailing out pens to consumers of all ages from all areas, whether or not they have a branch there. Rather, they are giving out the pens only to current or prospective customers in the geographic areas that they serve. This targeted approach to advertising is much more diffi cult, if not impossible, to achieve in other forms of mass market advertising.

More good news: The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.

Even more good news: Consider that the cost of producing a 30-second radio or television commercial is often out of reach for all but the biggest advertisers. Many would have their entire advertising budget eaten up before they even aired the commercial more than a few times. This isn’t true with advertising specialties. Companies from the smallest local businesses to the largest Fortune 100 companies have access to the best that the advertising specialty business has to offer.

Consider letting GS Promo Source (GSPS) help you manage your promotional/advertising campaign.  We believe you will be pleasantly surprised by the cost effectiveness of our services and excellence of our work.

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ASK KRISTEN ~ Unique Team Building Programs

UNIQUE TEAM BUILDING PROGRAMS

Want to take your teambuilding programs up a notch? Here are six unique programs along with sample destinations and promotional products to enhance your teambuilding experiences.

Go Underground: Groups can enjoy the spelunker experience by navigating through cave complexes using maps to reach designated destinations. In typical exploration sessions, each team member is assigned a role. Leaders are responsible for group well-being. Learning sessions promote communication skills and show how strategies can be improved as participants gain insights that can be integrated into work environments. Participants assist each other in unfamiliar situations that challenge comfort zones and bring cohesiveness into play to overcome fears. While the guides’ main roles are to ensure safety, they’re also on hand to interpret the cave’s natural history.

Promotional Gifts: logoed headlamps and flashlights, glow sticks, gloves and whistles.

Sample Destination: Moaning Cavern Park, Vallecito, CA, www.caverntours.com

Fly Through The Air: Flying trapeze teambuilding programs engender feelings of involvement and team spirit as your group reaches for the heights. Programs start with safety training before anyone sets foot on the trapeze. These activities produce aerial dynamics that bolster cooperation, efficiency and courage. The objective is to build team spirit and create new bonds to face the challenges of demanding business environments. Sessions usually rotate through challenge stations with increasing levels of difficulty and can be tailored to the groups’ time and budget.

Promotional Gifts: trapeze-shaped belt buckles, workout monitors, exercise clothes and headbands.

Sample Destination: Trapeze School New York, six U.S. locations, www.trapezeschool.com

 

Climb A Mountain: Rock climbing and rappelling programs are fantastic ways to create strong bonds and improve communication skills while setting and achieving goals. Courses teach the simplest forms of outdoor rock climbing and rappelling, emphasizing the skills of climbing knots, belaying, anchors and movement. These programs present teamwork as a natural solution to overcoming intense mental and physical challenges.

Promotional Gifts: carabineers, binoculars, climbing vests and hats.

Sample Destination: Fox Mountain Guides and Climbing School, multiple Southeast locations,
www.foxmountainguides.com

Race A Yacht: These waterborne regattas are designed for sailors and non-sailors alike and physical condition is never an issue; it’s about fostering teamwork through a desire to win. Team members begin by practicing crew positions and learn to work together as a cohesive team; skills that will later prove valuable in business environments. Rating systems allow for handicapping so that all boats are judged equal at the finish. There’s plenty of action, tacking upwind, rounding the marks and running downwind. Before returning to the dock for the awards celebration, each team will have the duration of the regatta to pleasure sail and explore the waterway.

Promotional Gifts: boat bags, compasses, binoculars and nautical jewelry.

Sample Destination: Schooner Woodwind, Annapolis, MD, www.schoonerwoodwind.com

 

Build A House: Your team will learn building skills that improve communications and develop cooperation and camaraderie through interacting with coworkers from all levels of your corporate hierarchy. These efforts work to build morale and team spirit and forge bonds by working toward a common goal. In addition, the program fees provided to Habitat For Humanity are fully tax deductible. Habitat For Humanity can also provide access to their branding so that your company logo can be combined with Habitat’s to use as a powerful marketing tool. Best of all, it’s for a great cause.

Promotional Gifts: tape measures, calculators, tool kits, gloves, T-shirts and hats.

Sample Destination: Contact Habitat For Humanity to locate programs www.habitat.org

Join A Cattle Drive: Your group will learn cowboy management techniques when you send them on a cattle drive. Most cattle ranches are located in areas of natural beauty that offer scenic cattle work accompanied by spectacular vistas, including pine forests, alpine meadows and mountain lakes. Your teambuilding group will learn the organizational skills required to trail cattle and move herds across water and up and down hills; skills that will come in handy when it’s time for your staff to round up new customers.

Promotional Gifts: Western gear including logoed cowboy hats, jewelry and belt buckles.

Sample Destination: The Hideout Lodge and Guest Ranch, Shell, WY, www.thehideout.com

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Breast Cancer Awareness Month! – Think Pink in October!

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Show your support for Breast Cancer Treatment and Research in October.  GS Promo Source (GSPS) offers more than 4,000 Breast Cancer related promotional items.  From scarves, to pens, to  bracelets to tote bags.  Be sure to visit our website www.gspromosource.com for the full list of items.  Or click this link to be taken directly to the “Think Pink” page!  For more information about Breast Cancer treatment and programs, please visit the National Breast Cancer Foundation.

 

Pocket Slider – Breast Cancer Awareness
Stay ahead with our Pocket Slider – Breast Cancer Awareness! Breast cancer affects one in four women, but with early treatment and diagnosis, many are cured. Keep up to date on exams, risk factors, mammograms and breast self-exams. This interactive slide chart operates just like a slide rule, just match up the bullet point and view information and tips in the cutout window. This item is available in Spanish!

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Breast Cancer Awareness Tin with Signature Peppermints
Filled with Signature Peppermints, this upscale pink round breast cancer awareness Snap-Top Tin comes printed with a 4-color process laminated decal or a 1-color direct imprint. Customize your logo including breast cancer awareness. Other fills: Signature Peppermints, Cinnamon Red Hots, Gum, Chocolate Littles, Sugar-Free Mints, or Colored Bullet Candy. Great promotional product to increase breast cancer awareness.

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$1.25 and up
New
Breast Cancer Awareness Tin with Signature Peppermin
Filled with Signature Peppermints, this upscale pink round breast cancer awareness Snap-Top Tin comes printed with a 4-color process laminated decal or a 1-color direct imprint. Customize your logo including breast cancer awareness. Other fills: Signature Peppermints, Cinnamon Red Hots, Gum, Chocolate Littles, Sugar-Free Mints, or Colored Bullet Candy. Great promotional product to increase breast cancer awareness.

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$1.25 and up
New
Breast Cancer Awareness Tin with Cinnamon Red Hots
Filled with Cinnamon Red Hots, this upscale pink round breast cancer awareness Snap-Top Tin comes printed with a 4-color process laminated decal or a 1-color direct imprint. Customize your logo including breast cancer awareness. Other fills: Signature Peppermints, Cinnamon Red Hots, Gum, Chocolate Littles, Sugar-Free Mints, or Colored Bullet Candy. Great promotional product to increase breast cancer awareness.

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$1.25 and up
New
Breast Cancer Awareness Tin with Cinnamon Red Hots
Filled with Cinnamon Red Hots, this upscale pink round breast cancer awareness Snap-Top Tin comes printed with a 4-color process laminated decal or a 1-color direct imprint. Customize your logo including breast cancer awareness. Other fills: Signature Peppermints, Cinnamon Red Hots, Gum, Chocolate Littles, Sugar-Free Mints, or Colored Bullet Candy. Great promotional product to increase breast cancer awareness.

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$1.25 and up
Breast Cancer Awareness 6″ Engineer Pocket Scale
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The 6″ aluminum engineer pocket scale gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed.

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$5.20 and up
Breast Cancer Awareness AlumiEraser
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The aluminum sleek design AlumiEraser gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed.

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$5.20 and up
Breast Cancer Awareness Large Rectangular Aluminum Key Tag
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The large aluminum rectangular key tag gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed.

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$2.25 and up
Breast Cancer Awareness Aluminum Business Card
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The aluminum business card gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed.

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$1.55 and up
Breast Cancer Awareness Aluminum Luggage Tag w/ Black Strap
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The aluminum luggage tag with black strap gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed.

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$2.95 and up
Breast Cancer Awareness 12″ Engineer Hollow Scale
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The 12″ aluminum engineer hollow scale gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed.

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$8.20 and up
Breast Cancer Awareness Aluminum Combination Key Tag
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The combination gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed.

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$2.25 and up
Breast Cancer Awareness 6″ Architect Pocket Scale
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The 6″ aluminum architect pocket scale gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed.

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$5.20 and up
Breast Cancer Awareness 12″ Office Ruler – Aluminum
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The 12″ two bevel aluminum office ruler gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed.

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$5.55 and up
Breast Cancer Awareness 12″ Architect Hollow Scale
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The 12″ aluminum architect hollow scale gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed.

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$8.20 and up
Breast Cancer Awareness 12″ Desk Ruler
We are proud to support Breast Cancer Awareness and Research. Show your organization’s support and affiliation for this worthy cause. The 12″ desk ruler gives people a chance to show support everyday. We will donate 10% of the 1st column price to Breast Cancer Research. So even if you buy in large volumes to take advantage of the quantity discount, 10% will still be donated off of the highest price listed. Working together we can help put an end to breast cancer.

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$4.75 and up
Pocket Slider: Breast Cancer (Spanish)
Breast cancer affects one in four women, but with early treatment and diagnosis, many are cured. That is why the Pocket Slider: Breast Cancer Spanish version can be a very helpful handout! Keep up to date on exams, risk factors, mammogram’s and breast self-exams. This interactive slide chart is great for mailings, trade shows and take-along’s. The front of the product leaves room for you to imprint a personal message or your company name or logo!

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$0.74 and up
Pocket Slider: Breast Cancer
Breast cancer affects one in four women, but with early treatment and diagnosis, many are cured. That is why the Pocket Slider: Breast Cancer can be a very helpful handout! Keep up to date on exams, risk factors, mammogram’s and breast self-exams. This interactive slide chart is great for mailings, trade shows and take-along’s. The front of the product leaves room for you to imprint a personal message or your company name or logo!

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$0.74 and up
Breast Cancer Awareness 54″ Shoelaces
Show your dedication to the fight against Breast Cancer with a long-lasting item will be seen wherever recipients go. These adult male size shoelaces are 54″ long and especially designed for the cause. Perfect for charity walks or marathons these shoelaces can be printed with your company name and logo for a promotional souvenir that will spread awareness all year around. Ideal for Breast Cancer Awareness Month events every October.

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$2.34 and up
Breast Cancer Awareness Lanyard w/3 Day Service
Show your dedication to the fight against Breast Cancer with a long-lasting item that will stay in sight. These flat ribbed polyester lanyards are especially designed for the cause and make a great giveaway at charity walks or marathons. Breast Cancer Awareness Month takes place throughout October but with your name and logo printed on these lanyards you’ve got a promotional souvenir that will spread awareness all year round. 3 day service!

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$1.58 and up
Breast Cancer Awareness 45″ Shoelaces
Show your dedication to the fight against Breast Cancer with a long-lasting item will be seen wherever recipients go. These adult female size shoelaces are 45″ long and especially designed for the cause. Perfect for charity walks or marathons these shoelaces can be printed with your company name and logo for a promotional souvenir that will spread awareness all year around. Ideal for Breast Cancer Awareness Month events every October!

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$2.05 and up
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Great promotional ideas! – Fall/Winter 2014 Newsletter

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ITS NO MYSTERY: PROMO PRODUCTS PUMP-UP SALES

Mysteryland, the longest running electronic dance music (EDM) festival in the world, made its U.S. debut over the Memorial Day weekend at the iconic Woodstock grounds in Bethel Woods, NY, by telling attendees to “take a trip down the rabbit hole.” Unlike the original Woodstock concert, attendance was strictly enforced and limited to 20,000, with ticket prices starting at $179, and VIP passes going for $299. According to The Wall Street Journal’s Market Watch, the EDM market is estimated to be close to $20 billion and is growing by over 10% every year.

ID&T, the festival powerhouse behind Mysteryland, hosted top acts like Kaskade, Dillon Francis, Moby, Steve Aoki, Nervo, Showtek and Fedde Le Grand on the main stage. The Boat Stage, which catered to bass-hungry fans, featured Zomboy, Flosstradamus, Big Gigantic and Bro Safari. “Sunday School,” a mini festival within Mysteryland, offered three stages of the sounds of techno, tech-house and vinyl-only DJs. Hardstyle fans could throw their bodies to Coone, Noisecontrollers and Brennan Heart in the Q-Dance tent. If fans needed time to rest their feet (and ears), they could venture to the “Healing Garden” for yoga, meditation or aromatherapy. Among this eclectic mix of music, dance and art, there was also an abundance of fun branded promotional products.

One of the main sponsors of Mysteryland USA was Rekorderlig Cider from Sweden. Friendly Rekorderlig vendors decked out in red logoed polos happily offered free samples of their Strawberry-Lime, Berry or Pear flavored hard cider. They also gave soaked dancers Rekorderlig branded ponchos for the intermittent downpours throughout that Saturday afternoon. One of the promoters explained that the plastic pouch the ponchos came in could act as a waterproof case for cell phones.

A popular meeting place for separated friends was the prominent Rekorderlig hot-air balloon. One of the perks to visiting the hard cider vendor was the chance to win a balloon ride over the lush fields where, 45 years earlier, concertgoers danced to Hendrix, Santana, Joplin and other top acts.

On the trail to the main stage, attendees were greeted by another Rekorderlig booth that sold garland crowns for $20. Many of the female guests got in touch with their inner flower child and chose from a variety of colorful blossoms to be custom-fit around their heads, staying true to the Rekorderlig slogan, “Beautifully Swedish.”

Aside from Rekorderlig, there was a plethora of Mysteryland merchandise, which featured the Mysteryland and/or Woodstock ’69 logos on apparel, hats and headbands. Rookie campers were also able to buy blankets, sleeping bags and other outdoor necessities. Mysteryland offered “Holy Ground” campers their own camping survival kit, with a two-person tent, airbed and sleeping bags. Festival-goers were able to purchase unique meals and snacks from Smorgasburg Food Fest. Smorgasburg is a food market held every Saturday in the hipster Brooklyn town of Williamsburg, who partnered with Mysteryland to offer organic, vegan and other food options.

Mysteryland was one of the first “cashless” U.S. music festivals. Attendees were able to put money onto their logoed wristbands either online or at stations throughout the festival grounds. Their credit changed into “birdie bucks” to pay for food, beverages, merchandise or showers throughout the weekend. The leftover money was then refunded back onto the provided credit card. The birdie bucks wristbands allowed for quicker service in the long lines for showers and food.

 

With the help of sponsors such as Rekorderlig and many others, Mysteryland was able to successfully offer a mecca for fans of all EDM genres to come together to explore and dance in the historical grounds that inspired a revolution of music, fashion and a state of mind back in 1969. And with logoed keepsakes, the memories from Mysteryland are guaranteed to live on.

IDEA CENTER / Custom Branded RFID Security for your Credit Cards

 

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In December of 2013 Hackers stole more than 40 million credit card account numbers from Target.  In 2007, Hackers stole more than 45 million credit card account numbers.  Today, more and more Credit Cards contain a built in RFID Chip.

Check your wallet:

You might not know it, but you could have a credit or debit card that uses a tiny computer chip and a radio antenna to transmit account information from your card—even when you’re not shopping.

MasterCard uses “PayPass” to identify the cards. Chase bank coined the term “Blink.” Some contactless cards, which use a radio frequency identification, or RFID, chip, might simply have a symbol on the card consisting of four curved lines. An industry newsletter, The Nilson Report, says 35 million contactless chip cards are in circulation in the U.S.

The cards are touted as convenient, but they are also vulnerable to being skimmed without ever leaving your pocket. The information communicated from your card to a card reader can be enough to create a counterfeit card that can be successfully used to make an unauthorized purchase.

Protect Your  Assets:

The expansion of RFID technology has created several new opportunities for both promotion and protection.

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Promotion and Branding:

In the promotion arena, many consumers are being confronted with the realities of electronic-pick-pocketing as they are given credit and debit cards with RFID chips. News outlet after news outlet tells the story of how “wireless” pick-pocketing of unprotected credit and debit cards can leave consumers feeling helpless.

You can assist in this effort and build a solid brand bonus by providing protective RFID Sleeves for Credit and Debit Cards.

RFID Sleeves are an inexpensive way to protect your customers and prospects. Place brand information or even promotional text on the sleeves. Cards with RFID embedded chips are placed in the protective sleeves and tucked away in the wallet. Then your brand gets promotional announcements each time the card is pulled from the wallet for use.

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Protection of Business and Corporate Assets:

If your offices and facilities are protected using a tap and go card at the door, then much like the consumer card, this convenient access card can be wirelessly cloned and the bad guys don′t even have to break in. They just wait for an appropriate time and walk right in with their cloned card.

What could possibly be on their mind?

  • Mischief
  • Theft of supplies or inventories
  • Industrial espionage like placement of listening devices; taking of trade secrets or theft of competitive plans. Cell phone cameras are easy visual recorders.
  • Employee conflict

RFID Sleeves from GS Promo Source are an excellent way to secure and brand your organization.

Click here to visit our website and learn more about RFID Data Guards and Sleeves

 

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Tel:  (860) 664-0696  /  Fax:  (860) 664-0649

Email: info@gspromosource.com

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IDEA CENTER / Clear bags for travel, corporate or sports events

 

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The Clear Bag!  Recent changes in security at airports and at sporting events make Clear Bags excellent gifts for your corporate customers, staff or clients.   Check out this NFL video explaining the new bag guidelines (click photo below).

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At GS Promo Source, we offer a wide variety of customized Clear Bags.  All can be printed in full color.  Contact our product specialists today to learn more.  These bags start at under $3.00!

 

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Tel:  (860) 664-0696  /  Fax:  (860) 664-0649

Email: info@gspromosource.com

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IDEA CENTER / clear highlighter?

What a great promotional idea?  A highlighter pen with a clear tip!  The perfect promo!

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The Uni Promark View highlighter has a big window tip that provides a sneak peek of the text you are about to highlight. You will no longer accidentally highlight the beginning of a sentence that isn’t highlight-worthy. The window is approximately 7 mm x 7 mm, and the tip draws lines that are 5 mm wide. The cap can be pulled off or comes off even more easily with a slight twist. With a simple and aesthetically-pleasing design, the pen fits into any office or classroom setting.

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ASK KRISTEN / what makes a good pen?

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What key things should buyers look for in a promotional pen?

It is always great to promote your company with a quality brand pen (i.e. Bic, Sharpie, Paper Mate, and even Parker or Waterman if your budget provides for that type of expenditure), but I have to say WRITE OUT!!  Write out is how long your pen will write until you run out of ink. Usually when it is a less expensive or low end pen the write out is minimal and it dries up quickly, along with its ability to continue promoting your business. An average pen write out is approximately 0.60 miles, BUT the Bic Clic Stic has a 1.2 MILE write out, coupled with multiple ink color choices, versatility (many different barrel and trim choices), AND even choice of a fine of medium point tip. An average promotional pen has 8 different users. The longer your write out, the longer your pen will be around to spread the word re your terrific company and the products and services you offer.

Why is value shopping not a good idea when buying pens?

When you go value shopping all you are doing is finding someone that is treating you as a single-transaction client. They just want your money and quite frankly are not interested in the results achieved (either positive or negative) from your promotional pen investment. Someone who has cut their margin to a bare minimum is not interested in finding out 1. What you need to accomplish, 2. What color your pen or imprint should be for maximum impact, or 3. How long your pens will last – – they are interested in spending as little time with you as possible. This makes their helping you to accomplish any goals or come up with actual products that could be better for you impossible.

What brands do you like and why?

That’s a tough question, and quite frankly it really depends on how you plan to use your pens. So, here goes…

Human Resources – To recruit the best new employees or to reward an existing employee for undertaking a rigorous training course or continually going above and beyond their duties or quotas I prefer Parker or Waterman Writing Instruments – a very high-quality valuable pen that can be ordered at low quantities and is refillable. This high-end reward will be kept and appreciated my your employee for years to come and remind them of how much you appreciate them going that extra-mile for you every day.

Referral thank you gifts – I like to hand out an engraved pen and debossed padfolio thanking them for helping me “write more business”. I usually these very nice yet affordable pen/padfolio sets from Leeds which is my go-to source for business gifts.

IT – when trying to reach IT based professionals, end-users I like pens with a built in flash drive or stylus. For trade shows I usually use the Bullet stylus pen (less than 0.50 each). For valued client thank you gifts or new-hires I usually get a higher end piece from Leeds as well.

Contractors, Golfers Teachers, or pretty much anybody – I LOVE Sharpies. They are made in the USA, have a 5-year shelf life if the cap is on, are highly customizable and are great for sporting events and tournaments for signing autographs or marking golf balls.

Real Estate/Mortgage – I LOVE BIC!! It has a long write-out, a HUGE imprint area, a strong brand identity and unbelievable versatility — mix and match barrel and trim colors coupled with up to a 4-color imprint makes this a great choice every time. They are low cost, but high-quality and are the perfect pen to roam around for a VERY long time with your name and brand message!

Of course, there are also some terrific generic pens out there as well. If you have an event, tradeshow or anything else coming up, just give me a call and I’ll help you find the very best pen for your needs while helping you remain within your budget.

Call Kristen or any of our promotional product experts at:

860.664.0696

or via e-mail at info@gspromosource.com