Consumers are becoming increasingly conscious of where their food comes from, whether they eat it at the dinner table or on a picnic blanket. To set their minds at ease, many people decide to join food cooperatives, which sell fresh food that’s locally made or grown.
Recently, one co-op wanted to spread the word in their community about healthy eating and the importance of supporting the local economy. They teamed up with a neighboring company that had recently implemented an employee health and wellness program, and distributed imprinted foodware to encourage the employees to bring healthy foods for their day-time meals. The co-op is located down the street from the company, and they encouraged their employees to shop at the co-op for fresh food before and after work.
One of the items employees received was the Salad/Snack Bowl Set which was decorated with the co-op’s logo. More than 275 bowls were distributed, and other decorated items were also given out as part of the campaign. The co-op’s distributor partner was able to tie the promotion to a specific health initiative, based on Affordable Care Act guidelines
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California-based Mission Viejo chose one of South Orange County’s finest golf courses to host the event, and used the Diablo Classic website and a variety of online and personal communication efforts to advertise it. The tourney featured a round of golf plus lunch, dinner and opportunities to win Diablo-branded promotional gifts via hole-in-one contests and other on-course events. Prizes included branded golfers’ gift-packs featuring shoe bags, divot fixers and tee pouches. Diablo-branded thank-you gifts were also given to golfers to encourage them to donate to the football team.
Tournament participants and donors enjoyed the promotional gifts, and the branding helped keep the Diablos in mind well after the football season ended. The tournament itself was a success as the effort exceeded expectations, raising more than enough money to cover the season’s football needs.
Are you looking to raise money for your school or sports team?
Make sure to use innovative techniques to connect prospects to a school’s offerings to boost school enrollment or raise funds for teams. The best methods to do this use promotional products and a strong partnership with your distributor who can show you great ways to incorporate branded items into your campaign.
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Advertising specialties remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising.
As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising. Plus, while all of these other forms of advertising are often passive, advertising specialties allow for much more active interaction, such as storing valuable information on a USB drive or carrying groceries or other items around town in a promotional bag.
Also, consider that when consumers receive advertising specialties, they are often the exact market segment the advertiser is trying to reach. Banks aren’t simply mailing out pens to consumers of all ages from all areas, whether or not they have a branch there. Rather, they are giving out the pens only to current or prospective customers in the geographic areas that they serve. This targeted approach to advertising is much more diffi cult, if not impossible, to achieve in other forms of mass market advertising.
More good news: The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.
Even more good news: Consider that the cost of producing a 30-second radio or television commercial is often out of reach for all but the biggest advertisers. Many would have their entire advertising budget eaten up before they even aired the commercial more than a few times. This isn’t true with advertising specialties. Companies from the smallest local businesses to the largest Fortune 100 companies have access to the best that the advertising specialty business has to offer.
Consider letting GS Promo Source (GSPS) help you manage your promotional/advertising campaign. We believe you will be pleasantly surprised by the cost effectiveness of our services and excellence of our work.
Show your support for Breast Cancer Treatment and Research in October. GS Promo Source (GSPS) offers more than 4,000 Breast Cancer related promotional items. From scarves, to pens, to bracelets to tote bags. Be sure to visit our website www.gspromosource.com for the full list of items. Or click this link to be taken directly to the “Think Pink” page! For more information about Breast Cancer treatment and programs, please visit the National Breast Cancer Foundation.
In December of 2013 Hackers stole more than 40 million credit card account numbers from Target. In 2007, Hackers stole more than 45 million credit card account numbers. Today, more and more Credit Cards contain a built in RFID Chip.
You might not know it, but you could have a credit or debit card that uses a tiny computer chip and a radio antenna to transmit account information from your card—even when you’re not shopping.
MasterCard uses “PayPass” to identify the cards. Chase bank coined the term “Blink.” Some contactless cards, which use a radio frequency identification, or RFID, chip, might simply have a symbol on the card consisting of four curved lines. An industry newsletter, The Nilson Report, says 35 million contactless chip cards are in circulation in the U.S.
The cards are touted as convenient, but they are also vulnerable to being skimmed without ever leaving your pocket. The information communicated from your card to a card reader can be enough to create a counterfeit card that can be successfully used to make an unauthorized purchase.
The expansion of RFID technology has created several new opportunities for both promotion and protection.
In the promotion arena, many consumers are being confronted with the realities of electronic-pick-pocketing as they are given credit and debit cards with RFID chips. News outlet after news outlet tells the story of how “wireless” pick-pocketing of unprotected credit and debit cards can leave consumers feeling helpless.
You can assist in this effort and build a solid brand bonus by providing protective RFID Sleeves for Credit and Debit Cards.
RFID Sleeves are an inexpensive way to protect your customers and prospects. Place brand information or even promotional text on the sleeves. Cards with RFID embedded chips are placed in the protective sleeves and tucked away in the wallet. Then your brand gets promotional announcements each time the card is pulled from the wallet for use.
If your offices and facilities are protected using a tap and go card at the door, then much like the consumer card, this convenient access card can be wirelessly cloned and the bad guys don′t even have to break in. They just wait for an appropriate time and walk right in with their cloned card.
What could possibly be on their mind?
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The Clear Bag! Recent changes in security at airports and at sporting events make Clear Bags excellent gifts for your corporate customers, staff or clients. Check out this NFL video explaining the new bag guidelines (click photo below).
At GS Promo Source, we offer a wide variety of customized Clear Bags. All can be printed in full color. Contact our product specialists today to learn more. These bags start at under $3.00!
What a great promotional idea? A highlighter pen with a clear tip! The perfect promo!
The Uni Promark View highlighter has a big window tip that provides a sneak peek of the text you are about to highlight. You will no longer accidentally highlight the beginning of a sentence that isn’t highlight-worthy. The window is approximately 7 mm x 7 mm, and the tip draws lines that are 5 mm wide. The cap can be pulled off or comes off even more easily with a slight twist. With a simple and aesthetically-pleasing design, the pen fits into any office or classroom setting.
What key things should buyers look for in a promotional pen?
It is always great to promote your company with a quality brand pen (i.e. Bic, Sharpie, Paper Mate, and even Parker or Waterman if your budget provides for that type of expenditure), but I have to say WRITE OUT!! Write out is how long your pen will write until you run out of ink. Usually when it is a less expensive or low end pen the write out is minimal and it dries up quickly, along with its ability to continue promoting your business. An average pen write out is approximately 0.60 miles, BUT the Bic Clic Stic has a 1.2 MILE write out, coupled with multiple ink color choices, versatility (many different barrel and trim choices), AND even choice of a fine of medium point tip. An average promotional pen has 8 different users. The longer your write out, the longer your pen will be around to spread the word re your terrific company and the products and services you offer.
Why is value shopping not a good idea when buying pens?
When you go value shopping all you are doing is finding someone that is treating you as a single-transaction client. They just want your money and quite frankly are not interested in the results achieved (either positive or negative) from your promotional pen investment. Someone who has cut their margin to a bare minimum is not interested in finding out 1. What you need to accomplish, 2. What color your pen or imprint should be for maximum impact, or 3. How long your pens will last – – they are interested in spending as little time with you as possible. This makes their helping you to accomplish any goals or come up with actual products that could be better for you impossible.
What brands do you like and why?
That’s a tough question, and quite frankly it really depends on how you plan to use your pens. So, here goes…
Human Resources – To recruit the best new employees or to reward an existing employee for undertaking a rigorous training course or continually going above and beyond their duties or quotas I prefer Parker or Waterman Writing Instruments – a very high-quality valuable pen that can be ordered at low quantities and is refillable. This high-end reward will be kept and appreciated my your employee for years to come and remind them of how much you appreciate them going that extra-mile for you every day.
Referral thank you gifts – I like to hand out an engraved pen and debossed padfolio thanking them for helping me “write more business”. I usually these very nice yet affordable pen/padfolio sets from Leeds which is my go-to source for business gifts.
IT – when trying to reach IT based professionals, end-users I like pens with a built in flash drive or stylus. For trade shows I usually use the Bullet stylus pen (less than 0.50 each). For valued client thank you gifts or new-hires I usually get a higher end piece from Leeds as well.
Contractors, Golfers Teachers, or pretty much anybody – I LOVE Sharpies. They are made in the USA, have a 5-year shelf life if the cap is on, are highly customizable and are great for sporting events and tournaments for signing autographs or marking golf balls.
Real Estate/Mortgage – I LOVE BIC!! It has a long write-out, a HUGE imprint area, a strong brand identity and unbelievable versatility — mix and match barrel and trim colors coupled with up to a 4-color imprint makes this a great choice every time. They are low cost, but high-quality and are the perfect pen to roam around for a VERY long time with your name and brand message!
Of course, there are also some terrific generic pens out there as well. If you have an event, tradeshow or anything else coming up, just give me a call and I’ll help you find the very best pen for your needs while helping you remain within your budget.
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