ASK KRISTEN ~ COST-EFFECTIVENESS OF PROMOTIONAL PRODUCTS

Advertising specialties remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising.

As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to radio and Internet advertising. Plus, while all of these other forms of advertising are often passive, advertising specialties allow for much more active interaction, such as storing valuable information on a USB drive or carrying groceries or other items around town in a promotional bag.

cost-effective-2014

Also, consider that when consumers receive advertising specialties, they are often the exact market segment the advertiser is trying to reach. Banks aren’t simply mailing out pens to consumers of all ages from all areas, whether or not they have a branch there. Rather, they are giving out the pens only to current or prospective customers in the geographic areas that they serve. This targeted approach to advertising is much more diffi cult, if not impossible, to achieve in other forms of mass market advertising.

More good news: The cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.

Even more good news: Consider that the cost of producing a 30-second radio or television commercial is often out of reach for all but the biggest advertisers. Many would have their entire advertising budget eaten up before they even aired the commercial more than a few times. This isn’t true with advertising specialties. Companies from the smallest local businesses to the largest Fortune 100 companies have access to the best that the advertising specialty business has to offer.

Consider letting GS Promo Source (GSPS) help you manage your promotional/advertising campaign.  We believe you will be pleasantly surprised by the cost effectiveness of our services and excellence of our work.

klf.jpg

 

yohe.jpg

 

IDEA CENTER / Custom Branded RFID Security for your Credit Cards

 

contact-bannerdonate

 

Stolen_Credit_Card_Pic

In December of 2013 Hackers stole more than 40 million credit card account numbers from Target.  In 2007, Hackers stole more than 45 million credit card account numbers.  Today, more and more Credit Cards contain a built in RFID Chip.

Check your wallet:

You might not know it, but you could have a credit or debit card that uses a tiny computer chip and a radio antenna to transmit account information from your card—even when you’re not shopping.

MasterCard uses “PayPass” to identify the cards. Chase bank coined the term “Blink.” Some contactless cards, which use a radio frequency identification, or RFID, chip, might simply have a symbol on the card consisting of four curved lines. An industry newsletter, The Nilson Report, says 35 million contactless chip cards are in circulation in the U.S.

The cards are touted as convenient, but they are also vulnerable to being skimmed without ever leaving your pocket. The information communicated from your card to a card reader can be enough to create a counterfeit card that can be successfully used to make an unauthorized purchase.

Protect Your  Assets:

The expansion of RFID technology has created several new opportunities for both promotion and protection.

707199

Promotion and Branding:

In the promotion arena, many consumers are being confronted with the realities of electronic-pick-pocketing as they are given credit and debit cards with RFID chips. News outlet after news outlet tells the story of how “wireless” pick-pocketing of unprotected credit and debit cards can leave consumers feeling helpless.

You can assist in this effort and build a solid brand bonus by providing protective RFID Sleeves for Credit and Debit Cards.

RFID Sleeves are an inexpensive way to protect your customers and prospects. Place brand information or even promotional text on the sleeves. Cards with RFID embedded chips are placed in the protective sleeves and tucked away in the wallet. Then your brand gets promotional announcements each time the card is pulled from the wallet for use.

promo_products

Protection of Business and Corporate Assets:

If your offices and facilities are protected using a tap and go card at the door, then much like the consumer card, this convenient access card can be wirelessly cloned and the bad guys don′t even have to break in. They just wait for an appropriate time and walk right in with their cloned card.

What could possibly be on their mind?

  • Mischief
  • Theft of supplies or inventories
  • Industrial espionage like placement of listening devices; taking of trade secrets or theft of competitive plans. Cell phone cameras are easy visual recorders.
  • Employee conflict

RFID Sleeves from GS Promo Source are an excellent way to secure and brand your organization.

Click here to visit our website and learn more about RFID Data Guards and Sleeves

 

6696233

Credit_Card_Sleeve_with_RFID_Blocker-135825_zo

Tel:  (860) 664-0696  /  Fax:  (860) 664-0649

Email: info@gspromosource.com

logo_footer

 

klf

gs-drinkware

IDEA CENTER / Clear bags for travel, corporate or sports events

 

contact-bannerdonate

 

The Clear Bag!  Recent changes in security at airports and at sporting events make Clear Bags excellent gifts for your corporate customers, staff or clients.   Check out this NFL video explaining the new bag guidelines (click photo below).

gameday

At GS Promo Source, we offer a wide variety of customized Clear Bags.  All can be printed in full color.  Contact our product specialists today to learn more.  These bags start at under $3.00!

 

3603_group

 

3600_group 

 

 

3604_group

3605_group

3601_group

 

klf 

yohe

 

Tel:  (860) 664-0696  /  Fax:  (860) 664-0649

Email: info@gspromosource.com

logo_footer

ASK KRISTEN / top 10 promo product searches

Most-popular-promotional-items-1024x494

What are the top ten promotional product searches?  

The top 10 searches in August 2013 were…what do you like about these products?

1.       Pen – Everyone is always “looking” for a pen.  The average pen has 8 users. What a great way to brand your company without breaking your budget. Many new pens incorporate a stylus on the end for use with your smart phone or touch screen computer!

promotional pens from GS Promo Source

Promotional pens from www.gspromosource.com

2.       Stylus – it seems as though everyone has a smart phone or tablet nowadays. A stylus makes these devise easier to use if you have long fingernails and the soft rubber tip eliminates fingerprints and smudges from your device(s).

3.       Water bottle – these are a great opportunity to keep your name in front of your clients as so many people drink water or other cold beverages throughout their day either while working at their desk, running errands or exercising.

4.       Lanyards – these are a terrific way to keep your name in front of clients as many people use them to keep their keys or ID cards handy.

Promotional Lanyards

5.       Tote – When evaluated by impressions, a tote bag is the most productive imprinted product available. During its average 7 month lifespan an average tote bag will expose your logo to 7224 people.  That makes tote bags 2.4 times more productive than the next highest producer of impressions – caps and headgear.

6.       Tumbler – The one thing that is always on my desk is my double-wall tumbler.  I love it because it has a HUGE imprint area and it is one of those items that spends all week on your client’s desk or countertop.

7.       Golf – Millions of Americans play golf each year. Many do so for business meetings and corporate tournaments. This makes golf promotions an idea giveaway for you, especially if you, yourself enjoy golfing.

8.       Football – No matter how you slice it, people are just crazy about football. Whether it is a freezer mug to keep your clients’ drinks cold during the big game, football themed sportswear or even magnetic schedules for your local high school or professional football team – these promotions will be a hit with your existing or potential clients.

9.       Umbrella – Umbrellas make a great promotional item/corporate gift for anyone. What better way to let your client know that you’ll be there when you need them than giving them a promotional umbrella.

10.   Backpack – Millions of kids went back to school at the end of August last year, making a backpack an ideal giveaway or re-sellable item for many types of companies that would like to make an impression of those people or their parents. A backpack that protects your computer is also a great giveaway or incentive for anyone that owns a laptop or tablet.

Interested in some great ideas for September?

Then give us a call today at 860-304-2899.

 

Kristen Larcom Feeney | GS Promo Source, LLC |Direct: 860.304.2899 | Emailklf :info@gspromosource.com | Web: www.gsPromoSource.com