STAYING POWER OF PROMOTIONAL PRODUCTS

Respondents were asked how long they keep a typical type of promotional item. Across all promotional products, the average was just over seven months. Some products such as calendars can stay around for about a year, while others, especially health and safety products and writing instruments, last for about six months. Calendars, which have the longest staying power, are the one item used most often for reference purposes, such as referring to a name or phone number.

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